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Attention All PR News Readers: Registration Still Open For Crisis Management Workshop!

February 9th, 1998 by

There is still time to register for PR NEWS Seminarsc one-day "Advanced Crisis Management Workshop" on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer tips and tactics on… Continued

Executive Communications Nets Good PR

February 9th, 1998 by

When it comes to online communications, a lot more is required than glitzy hype, technology grandstanding and PR that just – as the saying goes – gives you an online presence. What can make a… Continued

Did You Know?

February 9th, 1998 by

A search on Lexis-Nexis by The Delahaye Group shows that 9,142 articles mentioning Monica Lewinsky were published between Jan. 20 and Feb. 3. Only 4,500 were published on the Timmothy McVeigh bombing verdict.

Non-Disclosure Agreements Become Vital Business Tool With Journalists

February 9th, 1998 by

With the immediacy of the Internet, non-disclosure agreements (NDAs) with the press have become an inevitable component of media relations. But getting journalists to sign them can be a challenge in itself. For journalists, the… Continued

Healthy Calculator Drives Consumer Traffic; Delivers Wellness Image

February 5th, 1998 by

Healthcare Web sites need to be functional not flashy, says Michael Salius, president of Salius Communications, the PR agency talent behind the award-winning MedSpan Web site (http://www.medspan.com). The site was recognized last month by the… Continued

Crisis Management: Tapping Into the Cyberspace Dimension

February 5th, 1998 by

News Channel Sites Can Tell the Whole Client Story Until recently, the centerpiece of a state-of-the-art crisis management program has been the tried and true crisis management manual. But now, we live in a different… Continued

Agency Humanizes Obesity, National Media Take Notice

February 5th, 1998 by

When the MillerGeer & Associates PR agency got the assignment to light a fire under the subject of obesity for the Center for Surgical Treatment of Obesity it knew it had to put a human… Continued

On The Pulse

February 5th, 1998 by

Many Americans Still Uninsured, Study Finds Healthcare organizations and managed care companies will have to flex a lot more muscle than they have in the past to increase access to healthcare coverage for all Americans,… Continued

New AHA Chairman Releases Community Action Directives

February 5th, 1998 by

Addressing healthcare leaders at the American Hospital Association’s Annual Membership Meeting in Washington, D.C., this week, John G. King, the AHA’s new chairman identified five core areas for improving community healthcare and sustaining the public’s… Continued

MMA Changes Its Recruitment Focus

February 5th, 1998 by

BOSTON – The Medical Marketing Association is shooting for a 70/30 membership ratio that will be dominated by pharmaceutical, diagnostics, medical device and biologics companies. Its secondary audience of healthcare marketing agencies will not be… Continued