There is still time to register for PR NEWS Seminarsc one-day "Advanced Crisis Management Workshop" on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer tips and tactics on… Continued
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February 9th, 1998 by PRNEWSExecutive Communications Nets Good PR
February 9th, 1998 by PRNEWSWhen it comes to online communications, a lot more is required than glitzy hype, technology grandstanding and PR that just – as the saying goes – gives you an online presence. What can make a… Continued
Did You Know?
February 9th, 1998 by PRNEWSA search on Lexis-Nexis by The Delahaye Group shows that 9,142 articles mentioning Monica Lewinsky were published between Jan. 20 and Feb. 3. Only 4,500 were published on the Timmothy McVeigh bombing verdict.
Non-Disclosure Agreements Become Vital Business Tool With Journalists
February 9th, 1998 by PRNEWSWith the immediacy of the Internet, non-disclosure agreements (NDAs) with the press have become an inevitable component of media relations. But getting journalists to sign them can be a challenge in itself. For journalists, the… Continued
Healthy Calculator Drives Consumer Traffic; Delivers Wellness Image
February 5th, 1998 by PRNEWSHealthcare Web sites need to be functional not flashy, says Michael Salius, president of Salius Communications, the PR agency talent behind the award-winning MedSpan Web site (http://www.medspan.com). The site was recognized last month by the… Continued
Crisis Management: Tapping Into the Cyberspace Dimension
February 5th, 1998 by PRNEWSNews Channel Sites Can Tell the Whole Client Story Until recently, the centerpiece of a state-of-the-art crisis management program has been the tried and true crisis management manual. But now, we live in a different… Continued
Agency Humanizes Obesity, National Media Take Notice
February 5th, 1998 by PRNEWSWhen the MillerGeer & Associates PR agency got the assignment to light a fire under the subject of obesity for the Center for Surgical Treatment of Obesity it knew it had to put a human… Continued
On The Pulse
February 5th, 1998 by PRNEWSMany Americans Still Uninsured, Study Finds Healthcare organizations and managed care companies will have to flex a lot more muscle than they have in the past to increase access to healthcare coverage for all Americans,… Continued
New AHA Chairman Releases Community Action Directives
February 5th, 1998 by PRNEWSAddressing healthcare leaders at the American Hospital Association’s Annual Membership Meeting in Washington, D.C., this week, John G. King, the AHA’s new chairman identified five core areas for improving community healthcare and sustaining the public’s… Continued
MMA Changes Its Recruitment Focus
February 5th, 1998 by PRNEWSBOSTON – The Medical Marketing Association is shooting for a 70/30 membership ratio that will be dominated by pharmaceutical, diagnostics, medical device and biologics companies. Its secondary audience of healthcare marketing agencies will not be… Continued