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Those of you creating customer and community relations programs to reach the younger generation might have been under the impression that it’s tough reaching Generations Xers who have been portrayed as apathetic. But usher in… Continued

USC Radio; University of Southern California Los Angeles, Calif. 90089-0001; ph: 213/743-6555 Editor’s Note: Marketplace airs daily on public radio stations – about 290 nationwide – and approximately 3 million listeners tune in weekly. (Marketplace,… Continued

Employee communications/morale programs continue to nudge their way up the corporate priority "to do" list. Corporate communicators are being tapped as both liaisons for relaying how companies value their employees as well as guides to… Continued

Last year, the Public Affairs Group, Washington, D.C., studied more than 300 corporate Web sites to see how effective companies are with their online communications. This year, it analyzed the top 40 companies which rated… Continued

PR agencies – which have been historically driven by internal competition among offices – are now turning that energy toward their competitors. Drawing on internal PR experts with a range of backgrounds and expertise, regardless… Continued

Tools: “The Red Book” Hits the Streets The Public Relations Society of America has released "The Red Book – A Directory of the PRSA Counselors Academy," a 122-page resource that offers an alphabetical listing of… Continued

What went up several years ago as a simple prop for an Atlanta PR firm has developed a formidable role of its own, generating an unexpected $800,000 online revenue windfall last year alone and spawning… Continued

On the Radar Screen: A PR Bust? Online Gaming Site Publishes Topless Photos By its own admission, editors with gaming site, next-generation.com, debated whether their move to publish online photos of bare-breasted French model Vanessa… Continued

Feb. 16-17: "Advanced Public Realtions, Fraser Seitel," Ragan Communications, Los Angeles, 800/878-5331, http://www.ragan.com. Feb. 17: "Gisela Dawson, Product-Placement Specialist," American Marketing Association (AMA), Gannett Building/The Studio, Rosslyn, Va., 703/533-3100; http://www.ama.org. Feb. 17-19: "In Search of… Continued

The Charlotte Observer P.O. Box 30308, Charlotte, N.C. 28230-0308; ph: 704/358-5000 A Knight-Ridder newspaper with a circulation of over 300,000, The Charlotte Observer is targeted towards Carolinians and doesn’t run a lot of national and… Continued