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Communication professionals rarely have the time to keep up with the constant flow of academic literature. So this column helps bridge the gap between communication theory and communication practice. Drawing from fields such as organizational… Continued

Experts in science and medicine are well versed at reaching the public with numbers – statistics intended to spotlight treatments, breakthroughs and new research. But a recent campaign headed by Miller/Geer & Associates for the… Continued

Feb. 24-26: "The DMA First Annual Emerging Markets Conference: A Multicultural Marketing Conference," Direct Marketing Association, New York Marriott East Side, New York, 212/768-7277; http://www.the-dma.org. Feb. 24-26: "Performance Measurements For Marketing Insurance on the Internet,"… Continued

Crisis Coverage Overkill? More Stories About Business Crises in 1997 In its annual survey of print stories covering business crises, the Institute of Crisis Management says that its business crisis news index is up 19… Continued

Sports Illustrated & SI for Kids 1271 Avenue of the Americas New York, NY 10020-1300 Editor’s Note : You might think that the writers and reporters at Sports Illustrated would be extremely hard to reach… Continued

Communications professionals who have long relied on keeping their fingers crossed and hoping that details about mishaps and crises can be kept under a lid were warned last week that the nature of a crisis… Continued

Territorial lines of corporate slogan development are blurring as more PR professionals are securing their seats at the brainstorming table, with marketing and executive management by being up front and candid about the need to… Continued

Recognizing that women account for 80% of all healthcare decisions, Robert A. Becker launched its "Female Focus" division earlier this month that will specialize in crafting strategic, research-based communications to capture this market of healthcare… Continued

Health plan disenrollment rates are hovering as high as 40% in states like New York and California (hotbeds of HMO competition) making retention marketing a top priority. More and more health plans are putting some… Continued

March 1-4 National Comprehensive Cancer Network’s Third Annual Conference. Fort Lauderdale, Fla. 516/424-8900, ext. 300. March 12-14 TIPAAA’s Third Annual Meeting: The IPA Entering the Next Milllenium. Orlando, Fla. 510/569-6561. March 15-19 American Association of… Continued