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New To PR NEWS! JobTracker

March 2nd, 1998 by

As a benefit to subscribers looking to bring on their next star employee or seeking a career change, PR NEWS is rolling out a JobTracker classifieds section later this month. Your ad will reach between… Continued

Industry News

March 2nd, 1998 by

NEW CAMPAIGN: Time Warner Launches Campaign The Houston division of Time Warner [TWX] recently launched the company’s first image campaign in an effort to battle increased competition from direct broadcast satellite systems. Campaign channels include… Continued

The People Page: New Hires & Promotions

March 2nd, 1998 by

New Hires Abernathy MacGregor Frank appointed Ian Campbell EVP and director of the firm’s new Los Angeles office; was senior VP, corporate communications at Great Western Financial Corp., Los Angeles. APCO Associates Inc., Washington, D.C.,… Continued

Boston.com Launch Relies on A Blanketing Kind of PR

March 2nd, 1998 by

In the name of both PR and branding, every print publisher with any Web know-how stamps its URL throughout its newspaper, magazine or newsletter. But how many run demographically targeted spots on seven local radio… Continued

Calendar

March 2nd, 1998 by

March 2: "Cocktails & Conversation," New York Women in Communications Inc. (NYWICI), New York, 212/661-4737. March 2: "Update ’98 Pre-Conference Seminars," Promotion Marketing Association of America, Chicago Hilton & Towers, Chicago, 212/420-1100; http://www.pmaalink.org. March 3-4:… Continued

Market Trends

March 2nd, 1998 by

Business Blues: Losing Women to Their Professional Dreams What many in the business world have failed to realize about equal opportunity is that its impact isn’t in increasing the number of minorities you hire, but… Continued

Media Insight: Satellite News and Via Satellite

March 2nd, 1998 by

SATELLITE NEWS Phillips Business Information, Inc. 1201 Seven Locks Road, Suite 300; Potomac, Md. 20854; 301/340-7788 Editor’s Note: The "Satellite 98 Conference" just wrapped up in Washington, D.C. so we felt this was a perfect… Continued

IR Can Play Role in Takeovers, Present Management’s Views

March 2nd, 1998 by

While the robust economy has signaled good news for corporate America, it has also meant a slew of hostile takeovers that require highly responsive investor relations strategies. But ironically, solid IR plans appear to be… Continued

AT&T Uses Web to Explain Layoffs, Encourage Employee Understanding

March 2nd, 1998 by

Racking up a PR win is tough to do when your company is paring down its workforce by 15,000. But AT&T [T], which was still sensitive to the flogging it took for the way it… Continued

Media Insight: Sports Illustrated & SI for Kids

February 23rd, 1998 by

Sports Illustrated & SI for Kids 1271 Avenue of the Americas New York, NY 10020-1300 Editor’s Note : You might think that the writers and reporters at Sports Illustrated would be extremely hard to reach… Continued