As a benefit to subscribers looking to bring on their next star employee or seeking a career change, PR NEWS is rolling out a JobTracker classifieds section later this month. Your ad will reach between… Continued
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Industry News
March 2nd, 1998 by PRNEWSNEW CAMPAIGN: Time Warner Launches Campaign The Houston division of Time Warner [TWX] recently launched the company’s first image campaign in an effort to battle increased competition from direct broadcast satellite systems. Campaign channels include… Continued
The People Page: New Hires & Promotions
March 2nd, 1998 by PRNEWSNew Hires Abernathy MacGregor Frank appointed Ian Campbell EVP and director of the firm’s new Los Angeles office; was senior VP, corporate communications at Great Western Financial Corp., Los Angeles. APCO Associates Inc., Washington, D.C.,… Continued
Boston.com Launch Relies on A Blanketing Kind of PR
March 2nd, 1998 by PRNEWSIn the name of both PR and branding, every print publisher with any Web know-how stamps its URL throughout its newspaper, magazine or newsletter. But how many run demographically targeted spots on seven local radio… Continued
Calendar
March 2nd, 1998 by PRNEWSMarch 2: "Cocktails & Conversation," New York Women in Communications Inc. (NYWICI), New York, 212/661-4737. March 2: "Update ’98 Pre-Conference Seminars," Promotion Marketing Association of America, Chicago Hilton & Towers, Chicago, 212/420-1100; http://www.pmaalink.org. March 3-4:… Continued
Market Trends
March 2nd, 1998 by PRNEWSBusiness Blues: Losing Women to Their Professional Dreams What many in the business world have failed to realize about equal opportunity is that its impact isn’t in increasing the number of minorities you hire, but… Continued
Media Insight: Satellite News and Via Satellite
March 2nd, 1998 by PRNEWSSATELLITE NEWS Phillips Business Information, Inc. 1201 Seven Locks Road, Suite 300; Potomac, Md. 20854; 301/340-7788 Editor’s Note: The "Satellite 98 Conference" just wrapped up in Washington, D.C. so we felt this was a perfect… Continued
IR Can Play Role in Takeovers, Present Management’s Views
March 2nd, 1998 by PRNEWSWhile the robust economy has signaled good news for corporate America, it has also meant a slew of hostile takeovers that require highly responsive investor relations strategies. But ironically, solid IR plans appear to be… Continued
AT&T Uses Web to Explain Layoffs, Encourage Employee Understanding
March 2nd, 1998 by PRNEWSRacking up a PR win is tough to do when your company is paring down its workforce by 15,000. But AT&T [T], which was still sensitive to the flogging it took for the way it… Continued
Media Insight: Sports Illustrated & SI for Kids
February 23rd, 1998 by PRNEWSSports Illustrated & SI for Kids 1271 Avenue of the Americas New York, NY 10020-1300 Editor’s Note : You might think that the writers and reporters at Sports Illustrated would be extremely hard to reach… Continued