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Medication-Error Deaths Soar, Quality Image Takes Another Hit The radical shift to outpatient care is being cited as the underlying cause of soaring medication-error deaths adding to the industry’s suffering quality image, according to a… Continued

WASHINGTON, D.C. – Resolving healthcare’s quality conundrum will require employers, managed care plans and providers to get on the same page of measuring outcomes before the government steps in to legislate it, according to top… Continued

SWANSON RUSSELL ASSOCIATES/Account Supervisor – Ad Agency Need seasoned healthcare advertising professional with at least ten years experience. Strategic planning, project management, supervisory skills required. Send resume to Swanson Russell Associates, 9140 West Dodge Road,… Continued

Deloitte & Touche is targeting health plans with a quality audit program, recently licensed by the National Committee for Quality Assurance (NCQA), that will provide information systems for HEDIS assessments and tips for marketing compliance.… Continued

Increased consolidations have led to the healthcare industry ranking No. 4 among the nation’s top industries that experienced corporate identity changes in 1997, according to Anspach Grossman Enterprise (AGE), a New York-based corporate identity firm.… Continued

Advocate Health Care (Oakbrook, Ill.) to acquire Humana’s 13 health centers in Chicago. Acquisition agreement was announced March 3. Approval is expected this spring (early May). There has been no impact on staffing yet. Advocate… Continued

March 20 IPRO’s Second Annual Health Care Conference: "Measuring Managed Care Quality – Holding Health Plans Accountable." New York. 516/326-7767, ext. 504. March 23-25 Integrated Health Report’s Sixth Annual Symposium on Integrated Healthcare. Aspen, Colo.… Continued

Ketchum Exec Spotlighted In Working Mother Ketchum Public Relations earned a splash of PR for itself – not a client – when one of its top female execs was featured on the cover of Working… Continued

In the city where spin is king, the White House has been on full spin ever since the Monica Lewinsky story knocked the Pope visiting Cuba off the front pages and the broadcast media into… Continued

Last year gave way to its fair share of analyses of PR blunders. These include the Eddie Bauer lawsuit over the arrest of an African-American customer; Isuzu’s fight with Consumer Reports over tests that revealed… Continued