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Most analysts cultivate their own sources through individual contacts and won’t be swayed by an old-fashioned IR approach that focuses on placing positive stories in the mainstream press. The press and equity analysts have had… Continued

U S WEST is seeking experienced public relations professionals to fill multiple Media Relations positions at two high-growth U S WEST divisions in Denver, each with sales of more than $1 billion. In these positions,… Continued

Business Moves NetReflector, UK, hopes to make online market research easier through its InstantSurvey, an information collection engine that enables managers to design and conduct online surveys through Web browsers. Prices begin at $40. Market… Continued

PR professionals who are willing to roll the dice with startup clients seeking to establish a leading brand in the explosive Internet marketplace can reap exciting profits – financially and professionally. This philosophy made Melody… Continued

Health Care Facility Manipulates Home Page To Engage And Direct Users Inward Health care Web sites leave a lot to be desired. Users generally find a collection of digital soundbites that strike a less-than-flattering pose… Continued

Imagine exchanging insider information about your PR and marketing practices with your competitors – not your typical corporate benchmarking approach. But that’s what some forward-thinking communicators are doing in order to distinguish their services and… Continued

Read about great campaigns, foot-in-the-mouth PR situations, ugly corporate maneuvers and more in PR NEWS’s latest report, "PR: The Good, The Bad and the Ugly." (Your company and client may even be featured in this… Continued

May 5-6: "The 1998 Corporate Communications Conference," The Conference Board, The Waldorf-Astoria, New York, 212/339-0345; http://www.conference-board.org. May 5-7: "Premium Incentive Show," Promotion Marketing Association of America, Jacob Javits Convention Center, New York, 212/420-1100; http://www.pmaalink.org. May… Continued

Name Change Calls for PR’s Input Even More The renaissance of branding as a leading concern for marcom experts is underscored by a recent finding that 80 percent of companies have created a new name… Continued

In addition to our weekly Media Insight feature, PR NEWS now provides the details on pitching an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from… Continued