We jumped at the chance of questioning Prosek’s new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you’re writing speeches for, he says. They’ll give you very useful material and insight.
A strong, crisis message is heartfelt and genuine. As such, it should not come from a catalog of words and phrases, our writer argues.
Subject-matter expertise is necessary when crafting thought-leadership articles. Yet writing well also is important. These tips will help.
As a PR pro, you know how important it is for executives to become thought leaders–it helps business appear more credible and trustworthy to existing and potential customers. That said, there is a surefire way… Continued
As we know, there’s a lot of pressure on PR. This pressure makes communicators consider which PR tools still provide value. Is a standby of PR–the thought-leadership essay–becoming obsolete? Am I a pessimist? Actually no,… Continued
Some free speech offenders, like pro football’s Cam Newton, may need to do some soul searching before they issue an apology.