Writing an effective headline or email subject line is a target every PR practitioner has aimed for and missed at some time in their career. Meanwhile, the Kamala Harris presidential campaign is wracking up bullseyes right out of the gate.
Writing


AP Style Update: Summer Olympics
July 10th, 2024 by Nicole SchumanFor this AP Style installment, we explore terms and topics for use during the upcoming Summer Olympics.

How to Avoid Google Penalizing Your AI-Generated Content
May 20th, 2024 by Sarah EvansThe resulting influx of AI-generated content begs the question: how will Google treat this kind of content? Will brands and creators get penalized for using AI?

Three Must-Haves in Your Next Press Release
May 15th, 2024 by Matt PetterutoWhat goes into creating a press release that will generate interest from journalists?

How a Content Support Team Improves Productivity and Company Culture
March 25th, 2024 by Cynthia ConstantinouA specialized content support team is a great asset for any company to ensure all content produced by the organization is as insightful and valuable as possible for the business, potential clients and readers alike. Our author provides considerations for a building a successful content team.

Communicating Purpose in the Age of Polarization
January 30th, 2024 by Alex LewisRather than bringing people together, research shows that highlighting the seriousness of a cause through outspoken and progressive messaging is actually driving a wedge between Americans at a time when unity is needed.

10 Tips to Craft Compelling Pitches in a Skeptical Media World
January 5th, 2024 by Michelle UbbenGiven the evolving media landscape, organizations seeking coverage can look to these 2024 trends to inform their outreach efforts and boost their chances of success.

Creating an Effective Press Kit: Key Components
November 10th, 2023 by Katerina AntonovaA ‘how to’ on creating a press kit that can impress editors and journalists.

The Art of the Pitch: Crafting Subject Lines That Resonate
November 6th, 2023 by Cassaundra KalbaThe perfect pitch starts with a subject line that can’t be ignored. It should captivate, convey and compel the recipient to delve deeper.

Explainer: How to Use Oxford Commas, per AP Style
October 25th, 2023 by Drew AlbeeHowever, who knew a tiny squiggle of a punctuation mark—the Oxford comma—could be so controversial?