Writing

We saw good sportsmanship during the World Cup. Yet being a good sport transcends the athletic field. Sportsmanship’s lessons work in PR and even in zero gravity, aboard the International Space Station.

A light-hearted look at how age sometimes influences writing choices. And tips for how careful PR writers can adapt and even thrive under those conditions.

Strong quotes can enhance a press release. On the other hand, too much hype in a quote will turn off reporters and other readers. Here are tips and tactics that will help PR pros craft useful quotes.

Good editors can improve PR and other forms of writing. However, bad editors are another story. Here’s a light-hearted survival guide.

For this AP style installment, we review classic terms used in writing about elections. 

A recent survey offers good news for media relations pros—their shorter pitches seem to be prompting journalists to respond at higher rates.

We jumped at the chance of questioning Prosek’s new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you’re writing speeches for, he says. They’ll give you very useful material and insight.

A strong, crisis message is heartfelt and genuine. As such, it should not come from a catalog of words and phrases, our writer argues.

Subject-matter expertise is necessary when crafting thought-leadership articles. Yet writing well also is important. These tips will help.

For this installment, we explore grammar basics of AP style that most writers use on a daily basis.