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For Better Results, PR Leaders May Need to Adopt a Rookie Mindset

June 16th, 2015 by

Rookies, by recognizing that they need help and guidance, immediately bring multiple experts to bear on the same challenge and increase the likelihood of rapid, successful resolution.

Key Questions for New Business

June 8th, 2015 by

When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations.

Video, Coding, Web and Data Skills Critical for Advancement in PR, But Training Is Lagging

June 1st, 2015 by

Being knowledgeable with video editing, coding and website development as well as data analysis and research are critical skills for those seeking career advancement, according to more than a dozen millennials in PR and communications who gathered last month for PR News’ inaugural Millennial Roundtable.

4 Reasons Why PR Pros Can’t Ignore Online Video

May 27th, 2015 by

video is expected to grow to 84% of Web traffic in the U.S. by 2018, up from 78% this year, according to Cisco.

To Hire or Not To Hire? Why PR Agency Support Is a Necessity, Not a Luxury

May 21st, 2015 by

PR agency support is vital for forward-thinking businesses, providing an external solution for just about every communications need.

PR News Salary Survey: Writing Still Viewed as Most Important Skill for Advancement

May 19th, 2015 by

Those skills deemed the most important for advancement within an organization are the kind of skills that brought PR pros to the dance in the first place: writing and pitching the media.

The Week in PR, May 4 – May 11

May 11th, 2015 by

Airbnb sends a strong message and Walmart’s insult to injury.

Hard Work Begets Talent

May 11th, 2015 by

“My parents taught me quitting is not an option. My mom is an educator and my dad was a forester. They were all about giving back to the community. Although I’ve had great jobs and some not-so-great jobs, I’ve never quit a job.”

Steering the Right Content

May 11th, 2015 by

For Jeff Kuhlman, VP of global communications for Nissan Motor Co., it’s crucial to get out the company message as it relates to the three biggest challenges facing the automotive industry: autonomous driving; zero emissions; and the connected car.

3 Tips to Make PR and IT Work Together More Effectively

May 6th, 2015 by

In the current climate—with technology a major driver in getting your message out to the right audience at the right time—communicators execs need to work closely with their IT counterparts.