Work Life

A Museum of PR Event on Feb. 18, titled “Celebrating Black PR History 2024: Where Are All the Black Men in PR,” hosted an intergenerational panel to discuss the issues facing Black men in PR today, strategies to attract more of them to the industry, and share their own experiences.

PRNEWS welcomed Dr. Chuck Wallington to celebrate Black History Month and discuss the issue of a diminishing number of Black men in the PR industry. Wallington is the author of “A Seat at the C-Suite Table: Insights from the Journeys of African American Executives.”

Outmaneuvering a PR competitor requires a unique blend of strategy, agility and more than a little game theory—like 4-D chess. Though many organizations default to an ad-hoc, figure-it-out-as-they-go approach, our author reveals a better way.

We examine how exactly to handle media relations during media layoffs, what causes people really care about, and PR lessons from the Kyte Baby apology saga. 

PRNEWS discussed recent agency trends with agency experts to see how fee structures are evolving and if digital tools such as artificial intelligence are moving fast enough to play a role. 

This week’s PR Roundup looks at what went wrong in a recent tech layoff, this year’s findings in the Edelman Trust Barometer and how to work with Hispanic creators for brand communications. 

It’s clear many CEOs know how important earned media, including PR, is to trust and credibility, but not all fully grasp its impact on the bottom line.

Experts from the PR industry share tips with PRNEWS on how to make the best of the first week of 2024 after the holiday break.

This week’s Roundup looks at what to do when a cool and collected Patrick Mahomes throws a tantrum on national TV, 2024 predictions from the news industry and a gift guide for PR pros.

If a prospective mentee approaches you, here’s how you can get the conversation going and gauge whether it’s a good fit.