The percentage of agency revenue deriving from digital projects is projected to increase from 11% in 2011 to 13% in 2012.
Social Media & SEO
2 More Reasons Your Brand Should Be on Vine
April 9th, 2013 by Bill MiltenbergWhile government agencies may not be known as early adopters in the social media space, their jumping on Vine signifies the growing importance—and expectation—for organizations to provide behind-the-scenes looks and video content with audiences.
PR News Video of the Week: 4/5
April 5th, 2013 by Bill MiltenbergIn a new take on the new-media resume stunt, check out what Ivan Siric did to get recognized and (maybe) land his dream job on the “Daily Show.”
Facebook Home Sets Mobile Bar High for PR Pros
April 4th, 2013 by Scott Van CampOkay, it’s not a phone, it’s an app. Be that as it may, Facebook Home makes the social network ubiquitous on Android phones.
5 Tips to Get More Return from Less Spend on Video
April 4th, 2013 by Bill MiltenbergWhereas video may have once required staggering production costs, they can now be completed with a cheap hand-held camera and edited on basic software.
SEC Says Social Media Can Be Used for Disclosing Corporate Information
April 3rd, 2013 by Matthew SchwartzCommunicators will need to be more vigilant than ever so that the casual ethos of social media doesn’t lead to a failure to comply with financial-disclosure laws.
Private Networks May Be the Next Frontier for Social Media
April 3rd, 2013 by Bill MiltenbergChris Vary, executive VP of digital program innovation at Weber Shandwick, is intrigued by new networks like Nextdoor.com
Rutgers Fires Coach Amidst PR Controversy
April 3rd, 2013 by Bill MiltenbergAs March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday… Continued
Weber Shandwick’s Mediaco: ‘A Fundamentally New Discipline’
April 2nd, 2013 by Bill MiltenbergWeber Shandwick’s new Mediaco division will put a new operating model for branded content.
4 Lessons PR Pros Can Glean from Justin Timberlake’s Media Mash-Up
March 29th, 2013 by Bill MiltenbergTimberlake’s new album The 20/20 Experience sold 980,000 copies in its first week, in part thanks to these four ways he stoked the public.