Social Media & SEO

Here’s how to convince your boss to back social spending.

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.

As YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform.

Rainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled.

Forbes recently released data from its 2013 Most Reputable U.S. Companies report.

He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the

There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and… Continued

Take advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.

The Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts… Continued

Facebook has generated $730 million of Impact Media Value, and is the top global brand for the third consecutive quarter.