This piece makes the case for why PR professionals need to leverage visual media and encourage clients to tell brand stories with arresting images.
Social Media & SEO
6 Tips for Building a Loyal Social Media Following
July 9th, 2014 by Mark RenfreeWondering how to fashion a loyal follower base on social media? Here are some tips from the PR pros of the PR News community.
‘Start, Stop, Continue’ Grid: Is Your Brand on the Right Social Networks?
July 8th, 2014 byChoosing which social media platforms to use for your brand can be a daunting task, and it’s an important one.
Communications Lessons in the Demise of a Cupcake Company
July 8th, 2014 by Matthew SchwartzIt’s dunzo for Crumbs. The cupcake company on Monday said that it was shuttering all its stores and filing for Chapter 7 bankruptcy liquidation. Could a different PR strategy have saved the bakery company?
Tips for Assessing the Value of Facebook’s Promoted Posts
July 7th, 2014 by Mark RenfreeGiven that unpaid reach on Facebook is now down to 1% or less, you’re very unlikely to overwhelm your fans with your brand’s content.
3 Wise Ways to Tie Your PR to Sales
July 7th, 2014 by Diane SchwartzIt’s the definitive question in C-suites, boardrooms and industry conferences: is there a correlation between PR and sales? It’s safe to say that, as a whole, communicators have not done a stellar job at demonstrating… Continued
How to Enhance Audience Engagement on Social Media
July 2nd, 2014 by Mark RenfreeAudience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.
Vine Introduces ‘Loops’ Count to Track Video Views
July 2nd, 2014 byVine’s loop count may attract more marketers to the platform. The metric is easily understood, bearing similarities to other view metrics that organizations already put money against, and it could give organizations who want to try the service out a better idea of their potential reach.
Bing Aims to Become Exclusive Twitter Search Engine
July 1st, 2014 by Richard BrownellMicrosoft’s Bing search engine is launching a group of features that will supposedly make searching for specific Twitter accounts, tweets and hashtags easier.
3 Characteristics of a Successful Blog Contributor
June 30th, 2014 by Mark RenfreeSuccessful brand blogging requires that contributors possess specific attributes. Here are three key examples.