The reputational impact of a crisis can be reduced, largely by embarking on a journey of rebuilding trust, engaging with all stakeholders, keeping employees motivated and bringing about deep-seated internal change, if need be. Our author details what steps PR professionals should take when a crisis erupts.
Reputation
How to Counter a Deepfake Narrative With Crisis Communications
February 26th, 2024 by Gabriel De La RosaIn 2024, it’s evident you need a deepfake scenario as part of your crisis communications plan, along with other disinformation management plans. Here are steps to take to ensure you can counter the narrative before a real crisis occurs.
Protecting Reputation: Steps to Take in the Face of Leaked Internal Memos
February 13th, 2024 by Eric RoseBy incorporating specific principles into crisis communication protocols, organizations can navigate the complexities of information leaks more effectively. Crisis expert Eric Rose looks at several communications leaks–and brands’ responses–from Amazon, IBM, United Airlines and Xbox.
Communicating Purpose in the Age of Polarization
January 30th, 2024 by Alex LewisRather than bringing people together, research shows that highlighting the seriousness of a cause through outspoken and progressive messaging is actually driving a wedge between Americans at a time when unity is needed.
PR Roundup: Media Layoffs and Media Relations, Causes That Count and Lessons from Kyte Baby
January 25th, 2024 by Nicole SchumanWe examine how exactly to handle media relations during media layoffs, what causes people really care about, and PR lessons from the Kyte Baby apology saga.
Why Mandatory Profile Verification is Critical to Rebuilding Trust and Credibility on Social Networks
January 19th, 2024 by James MawhinneyOur author touts the benefits of profile verification for providing clients with trustworthy reputations.
Crisis PR: Lessons From Zara Ad Campaign That Critics Said Resembled Gaza Destruction
January 17th, 2024 by Thomas MustacIn December of 2023, the fashion brand Zara found itself in the spotlight for negative reasons due to the outcry over imagery that some have seen as incendiary. Here’s a look at the crisis and what businesses can learn from Zara’s high-profile mistakes.
A Resolution for Crisis Communicators: Banish Clichés
January 11th, 2024 by Chris GidezOur author looks at the crisis response to the recent incident involving an Alaska Airlines Boeing 737 Max 9 jet that suffered a panel blowout while in flight—and how the use of cliches should be avoided.
PR Roundup: State of AI in PR, Epstein Papers and Rodgers’ Faux Pas
January 4th, 2024 by Nicole SchumanPR Roundup includes highlights from a new study on AI in PR, what communications pros can learn from the Epstein report release and navigating the complexities of a controversial broadcast guest’s comments—such as with NFL quarterback Aaron Rodgers’s latest appearance on ESPN’s “Pat McAfee Show.”
PR Lessons Learned From Four Tentpole Sporting Events, Past and Present
December 18th, 2023 by Arthur SolomonAs we approach the PR barrage of promotions for the 2024 Paris Summer Olympics, here are a few lessons from past and present major sporting events that apply to all PR accounts.