Amid all the noise surrounding Barneys New York and its alleged racial profiling, and whether the rap mogul Jay-Z should back out of his partnership with the luxury retailer, came this little noticed fact: Only 25 percent of the proceeds from the partnership, where sales are intended to benefit Jay-Z’s Shawn Carter Foundation, will actually […]
PR Insiders
Be Aware: The Percentage of Funds Actually Going to a Cause Will Become Part of Your CSR Story
October 28th, 2013 by Tony SilberAmid all the noise surrounding Barneys New York and its alleged racial profiling, and whether the rap mogul Jay-Z should back out of his partnership with the luxury retailer, came this little noticed fact: Only… Continued
9 Tips for Public Speakers Who Hate Public Speaking
October 21st, 2013 by Diane SchwartzButterflies in your stomach. Dry mouth. Fantasy of escaping through the back door. It’s inevitable: at some point in your career, you’ll need to speak in front of an audience. Whether at a small meeting, a conference, a general session, on a panel, or on your own. For most of us, it’s about getting out […]
9 Tips for Public Speakers Who Hate Public Speaking
October 21st, 2013 by Diane SchwartzButterflies in your stomach. Dry mouth. Fantasy of escaping through the back door. It’s inevitable: at some point in your career, you’ll need to speak in front of an audience. Whether at a small meeting,… Continued
PR Insider: Be A Change Agent, Not Just a PR Agent
October 15th, 2013 by Douglas K. SpongHere are two examples of how I leveraged my skills and experiences as a public relations professional to successfully influence public policy—all without getting paid a dime for my time or worrying about which clients may be offended by my stand.
What I Learned at Comic Con
October 14th, 2013 by Diane SchwartzFor reasons that escape me now, I said yes to my son Max when he asked if we could go to Comic Con together this past weekend. Sounded like a fun day out in New York City: hanging with 125,000 pop culture fans at the Javits Center, more than half of whom came dressed as […]
PR Insider: PR is Dead. Actually, Long Live PR!
October 8th, 2013 by Evan ZallThe most impactful campaigns will be run by teams that embrace multiple channels and keep the emphasis on smart content; those that sacrifice one in favor of the other will miss opportunities and weaken client brands over the long term.
Why is There a “Free Fall” in Media Advertising, and What Does it Mean for PR?
October 7th, 2013 by Tony SilberLast week, I read a well-done blog from a writer and social-media consultant named Paul Gillin lamenting the death of BtoB Magazine, which Crain Communications said it is folding into Ad Age as of the first of next year. What especially caught my eye was this observation: “The advertising market for business publications is in […]
Why is There a “Free Fall” in Media Advertising, and What Does it Mean for PR?
October 7th, 2013 by Tony SilberLast week, I read a well-done blog from a writer and social-media consultant named Paul Gillin lamenting the death of BtoB Magazine, which Crain Communications said it is folding into Ad Age as of the… Continued
PR Insider: The Executive Apology, Avoid Making It Worse Once You’ve Already Screwed Up
October 3rd, 2013 by Sandra FathiAll corporate executives have one thing in common; at some point, they or their company will screw up.