Even practiced media relations experts wonder how their peers succeed at getting positive coverage for their organizations. With that in mind, PR News asked Aaron Sherinian, executive director of communications and public affairs at United Nations Foundation, to share his media relations expertise.
Topics
McDonald’s Offers its Employees Budget Tips But They Aren’t ‘Lovin’ It’
July 18th, 2013 by Caysey WeltonIn an effort to bolster its employee relations program, McDonald’s launched a microsite aimed at helping staffers balance their finances. The seemingly positive gesture has, however, backfired on the fast-food giant because the budget is unrealistic and suggests employees should seek a second job.
3 PR Superheroes, Just In Time for Comic-Con 2013
July 18th, 2013 by Lucia DavisThe photos of costumed Comic-Con attendees made us wonder what otherworldly protagonists communicators need the most. Here’s what we came up with.
Conversations Count: 5 Tips to Make Yourself Unforgettable
July 18th, 2013 by Jen BoroffOne of the primary goals of PR practitioners is to leverage relationships. Whether it’s with reporters, colleagues, vendors or spokespeople, our job is all about establishing relationships to ultimately gain exposure for our clients, but also to make us more effective at what we do.
Rolling Stone Feels the Heat From ‘Bomber’ Cover
July 17th, 2013 by Steve GoldsteinRolling Stone magazine took an image that most of us knew well from coverage of the Boston Marathon bombing and slapped it on its cover, and is now facing condemnation on social channels and boycotts.
Carnival Cruises Faces Continuing Tide of Crisis with the Costa Concordia
July 17th, 2013 by Lucia DavisIt’s been 18 months since the Costa Concordia went aground, but the ship hasn’t budged an inch, according to The New York Times. What’s more, the trial for Francesco Schettino, the ill-fated vessel’s captain, begins on Wednesday, fanning the flames of a crisis that the parent company, Carnival Cruises, is eager to extinguish.
What Keeps PR Pros Up at Night?
July 17th, 2013 by Matthew SchwartzIn an informal poll PR News asked readers on Instagram what keeps them up at night. Turns out to be the same thing that keeps us stoked during the day: social media.
Infographic: State of Content Marketing 2013
July 16th, 2013 by Matthew SchwartzDon’t fight it. Resistance is futile. For PR pros, content marketing now resides at the core of marketing communications.
Pulling the Cap Off Clorox’s Content Strategy
July 16th, 2013 by Caysey WeltonIncreasingly, brands are being told that they need to tap into the limitless potentials of content marketing. However, some confusion remains in terms of what kinds of stories your brand can tell, and how they should be told.
2 Reasons Your Brand Should Be on Google+
July 16th, 2013 by Caysey WeltonGoogle+ is celebrating its second birthday this week in addition to celebrating its place as the world’s second largest social network. While platforms like Facebook, Twitter and Instagram seem to grab up most of the headlines, G+ has been growing at a steady pace and now hosts 500 million users–359 million of which are reported to be active monthly users.