User generated content (UGC) allows audiences to see people, very much like themselves, showcasing relatable stories and social media posts for products and experiences.
Topics
PR People: Think Like A Reporter for Ideation, But Avoid Constant Newsjacking
August 9th, 2023 by Arthur SolomonPR people should develop original ideas that are not client-centric, but are equally appealing to both the client and the media.
Taming the Chaos Coming for PR Agencies
August 8th, 2023 by Jack SkeelsOur author looks at the chaos taken on by PR agencies when it comes to rapid growth and the inclusion of more integrated services.
Why Speechwriters Can Make or Break a Commencement Speech
August 8th, 2023 by Michael FranklinIf you’re the resident PR professional in your community and get called on to provide advice for developing remarks for a commencement speech, here are some quick tips and best practices that can streamline the process.
Building Brands Through a Downturn
August 7th, 2023 by Ted BirkhahnIn a race to grow and meet investor demands, start-ups can’t afford to tread water while the economy sputters. But they’re also forced to cut costs and preserve capital to ensure they can live to fight another day. Here, our author outlines some cost-effective ways for start-ups to build their brands and businesses through a downturn.
Boosting Reputation and Employee Morale through Philanthropy
August 7th, 2023 by Jon HendlSuccessful companies understand the value of connecting purpose with reputation, and in doing so, bigger corporations have streamlined their CSR and philanthropic efforts to concentrate on areas they believe are aligned to their corporate mission, brand values and employee/consumer interest.
PR Roundup: Lizzo Fizzles, USWNT Called Out, Pee-wee’s Legacy
August 4th, 2023 by Nicole SchumanFor celebrities and public figures like Lizzo, the USWNT and Paul Reubens (Pee-wee) it’s not always about how you fall, but how you get back up again.
Why Influencer Marketing Isn’t Just for Consumer Brands
August 3rd, 2023 by Sarah EvansInfluencers are everywhere, in every sector, and there’s a huge untapped potential in B2B audiences.
Sustaining Diversity Through Effective Retention Programs
August 2nd, 2023 by Tai NicholsCreate a culture of belonging, offer professional development, provide equitable compensation, and build inclusive teams to sustain a diverse retention programs and drive positive change in communications.
Turning Survey Data into Media Coverage
August 2nd, 2023 by Jeffrey HenningBy setting goals, designing and fielding the survey, developing campaign assets, writing the news release and adapting and re-using content, survey data can be leveraged to generate meaningful media attention.