Topics

Re-Branding Excellence Best Practices’ study on re-launch and re-branding best practices settled on the following statistics and tips: 95% of surveyed companies find that adjusting core messages is adequate to redefining the brand character of… Continued

Leading manufacturers are gearing up to share their climate strategies at the inaugural Sustainable Manufacturing Summit on April 8-9 in Chicago. "Sharing non-proprietary information improves total collective corporate effectiveness in design and implementation of sustainability… Continued

EcoAlign, a strategic marketing agency focused on energy and the environment and an affiliate of DEFG LLC, has just released the results of the third EcoPinion survey on green brands and brand messaging. The third… Continued

Survey after survey over the past year has shown that talent management is a primary concern for senior executives. A new survey conducted by PR News and PRSA/Counselors Academy finds that the same holds true… Continued

After 60 years of delivering holiday joy to millions of disadvantaged children, the Marine Toys for Tots Foundation is launching its first year-round initiative, the Toys for Tots Literacy Program. This new initiative will offer… Continued

CEO departures at the world’s 500 largest revenue-producing companies jumped 10 percent from 2006 to 2007, according to Weber Shandwick’s ongoing CEO Departures analysis. The CEO departure rate is returning to 2005 levels. “Given stagnant… Continued

PR News and Peppercom will release the findings of their Digital PR survey during the March 11 webinar on “Building and Managing Your Company’s Online Reputation.” Below you will see a portion of the results.… Continued

In a May 2007 nationwide survey of broadcasters and reporters, DS Simon Productions asked 79 respondents to grade PR Pros, give insight into how story decisions are made, and address the growing role of management… Continued

CEOs Take The Heat According to a new survey released by Weber Shandwick and KRC Research, CEOs carry the lion’s share of blame when their company’s reputation is damaged in a crisis. The study, which… Continued

Those that know me know that I speak allegorically – I have a penchant for using nickel words and often turn to analogy and allusion to make a point. I have always found that it… Continued