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By Rick Gould In the PR agency business, consider a recessionary period to be any point when your operating profit drops below 20% of the top of the line. It may sound harsh, but there… Continued

With the downturn in the economy encompassing nearly every aspect of our lives, businesses large and small are feeling the pinch. MarketingSherpa recently published a survey (as reported by newsandexperts.com) stating that over 60% of… Continued

Digital PR is something that has yet to be mastered by the industry in general. plugging In New PR technologies and reaching the media in today’s 2.0 world can be a challenge, but Joanna Kulesa… Continued

Aligning your company with a nonprofit group or cause—or "cause marketing"—is a way to give back to your community while building credibility and good will for your business. It can translate into customer loyalty and… Continued

*Talkin’ Bout Y Generation: A report released by MeriTalk last week entitled “Generation Y’s Bill of Rights” considers how Generation Y (loosely defined as the offspring of Baby Boomers) obtains information and interacts with the… Continued

    Corporate social responsibility is commonplace in today’s business world. Companies like Target, for instance, promote their charitable giving almost as much as their products and Honeywell’s Hometown Solutions program has won multiple awards since… Continued

When unexpected crises hit a company, executives often find themselves rudderless in a monsoon of media calls. If they don’t know how to effectively communicate their company’s story, they can cause significant damage. Negative news… Continued

When faced with a crisis situation or controversy, many reporters and citizen activists will ask hostile questions of spokespeople, be it in the media, during speeches and committee hearings or at annual stockholder meetings. It’s… Continued

Here are ten simple steps to take when planning an CSR program. 1.    Identify potential stakeholders and meet with each to explore their interest in helping plan and implement the CSR program. Think about synergies:… Continued

When the news is bad and the stakes are high, it can be the tendency of some corporate spokespeople to hide out and avoid the media.  After all, if you don’t have anything good to… Continued