Communication Lessons from the Taylor Swift Ticketmaster Fiasco

November 18th, 2022 by

Ticketmaster’s less-than-transparent communication about Taylor Swift ticket offers myriad PR takeaways. Owning your mistakes is one of them, others involve transparent apologies.

Should ‘Woke’ Companies Be Worried?

November 15th, 2022 by

What is the best response when your company is called out for being “woke”? American values. Avoid getting dragged into a culture-war conversation. 

Ukrainian President Zelenskyy speaks at podium

How Ukraine’s Social Media Playbook Bolsters Western Support

November 10th, 2022 by

Finding the correct tone for your organization’s social posts is an important part of breaking through the noise and capturing consumer engagement. In the midst of a war, three light-hearted tweets from Ukraine succeeded.

Considering Audiences’ Spiritual Interests May Help Your Messaging

November 9th, 2022 by

The authors argue consumers’ spiritual beliefs can help predict behavior. As such, we should add it to traditional demographics and psychographics.

PR Leaders Share What Skills Incoming Pros Need to Succeed in Era of Uncertainty

October 26th, 2022 by

In a wide-ranging roundtable, three Platinum Awards honorees discussed the importance of PR pros having good research skills and why patience and discipline are needed when deciding about reacting to social issues.

Ukrainian President Zelenskyy speaks at podium

Communication Lessons from Zelenskyy: Be Agile, Direct and Inclusive

October 20th, 2022 by

Volodymyr Zelenskyy has employed numerous lessons from PR’s playbook. In the process, he’s remade himself and Ukraine from an underdog to a global favorite. Here’s what he can teach PR pros about high-stakes messaging.

Travel Sector’s Holiday PR Should Emphasize Brand Confidence and Transparency

October 19th, 2022 by

As the holidays arrive, MMGY Global CEO Clayton Reid says travel and hospitality brands’ messages should emphasize experiences, not price. In addition, he urges transparent messaging as the sector struggles with a labor shortage.

What Economic Data? China Tests Transparency and Loses

October 18th, 2022 by

The concept of transparency is a PR maxim. China’s attempt to silence its bad economic news shows you can run but can’t hide.

doctor shows woman breast screening imagery

Going Public for Breast Cancer Awareness

October 17th, 2022 by

Too many people put off or were unable to get breast cancer screenings during the pandemic’s early months. As such, messaging emphasizing screening is needed now.

Public Not Hearing COVID Bivalent Booster Message

October 5th, 2022 by

In the latest KFF COVID-19 Vaccine survey, results show that awareness regarding the updated boosters is only “relatively modest.” So how can communication help?