Ticketmaster’s less-than-transparent communication about Taylor Swift ticket offers myriad PR takeaways. Owning your mistakes is one of them, others involve transparent apologies.
Finding the correct tone for your organization’s social posts is an important part of breaking through the noise and capturing consumer engagement. In the midst of a war, three light-hearted tweets from Ukraine succeeded.
The authors argue consumers’ spiritual beliefs can help predict behavior. As such, we should add it to traditional demographics and psychographics.
In a wide-ranging roundtable, three Platinum Awards honorees discussed the importance of PR pros having good research skills and why patience and discipline are needed when deciding about reacting to social issues.
Volodymyr Zelenskyy has employed numerous lessons from PR’s playbook. In the process, he’s remade himself and Ukraine from an underdog to a global favorite. Here’s what he can teach PR pros about high-stakes messaging.
As the holidays arrive, MMGY Global CEO Clayton Reid says travel and hospitality brands’ messages should emphasize experiences, not price. In addition, he urges transparent messaging as the sector struggles with a labor shortage.
The concept of transparency is a PR maxim. China’s attempt to silence its bad economic news shows you can run but can’t hide.