Messaging

PR and communications leaders have historically been trapped in a reactive loop. We build strategies around what we already know to watch, measuring keyword volumes after a trend has already spiked, instead of following fandom.

America 250 arrives at a moment when employees, customers and stakeholders increasingly scrutinize whether organizations actually live the values they promote publicly.

Between the marketing jargon, branded tote bags and exclusive yacht brunches, Cannes conversations around the future of communications gained momentum on some of the biggest stages.

Drawing on his experience leading communications for The Trevor Project, Kevin Wong discusses how to maintain mission visibility amid shifting corporate priorities, including during Pride, what authentic partnership actually looks like and how to turn earned media moments into lasting impact.

Apple offers a lesson in getting ahead of bad news, new Sprout Social confirms that social media is now the front line of crisis, and Starbucks turns to employee creators.

Getting your brand noticed comes down to whether your expertise stands out when AI citations pull snippets from your pages—and whether it holds up in a world where people consume content fast.

PR Roundup covers how communicators can interpret Kalshi’s compliance move, which brands are actually breaking through the World Cup noise and why “Toy Story 5” is giving brands a nostalgia-fueled engagement boost ahead of its release date.

PR Roundup features Amazon’s Prime Day move, “no comment” doing more harm than good, Pope Leo XIV’s historic hire, and Dolly Parton’s foray into the American highway.

Ciciyasvili spent three years cultivating a relationship with a contact at Variety before it resulted in a feature story and podcast appearance for Betches’ CEO.

Firms need comms partners who understand the structural complexity of private credit markets and can translate that into clear, credible narratives that build investor confidence over time.