Digital media’s ongoing emergence may be rewriting the rules of traditional media relations, but PR pitches still drive coverage in a big way. Submissions from PR professionals are used by more than 94% of editors/journalists,… Continued
Media Training
Pitch-Perfect Media Relations Gives PR a Head Start in Tough Economy
February 16th, 2009 by PRNEWSBy Brian Parrish Early in their careers, successful public relations practitioners master the balancing act necessary for effective media relations: reconciling their clients’ messaging needs with publications’ editorial requirements. Even in the best of times,… Continued
As Media Continues to Fragment, Communications Pros Take Note
January 5th, 2009 by PRNEWSFunnyman Jay Leno’s recent announcement that he’s leaving his late-night throne for a prime-time spot on NBC has all media buzzing about the move’s larger implications. After all, it’s the first show of its kind… Continued
Tip Sheet: Optimizing Speaking Engagements: 7 Ways to Build a Corporate Speakers Bureau
March 31st, 2008 by PRNEWSBy Lori Zetlin & Jeanne Tee Ask any VP of corporate communications what she/he is doing to secure executive speaking opportunities, and the overwhelming response will be "not enough." A savvy communications executive knows the… Continued
Tip Sheet: Media Training Execs for Social Media Coverage
January 28th, 2008 by PRNEWSBy Andrew Gilman The rise of social media has opened media training strategies up to many new possibilities. Not since the advent of video news releases (VNRs) has the industry had an opportunity to communicate… Continued