Measurement

As the number of measurement services providers continues to grow exponentially, one of the main points of differentiation is determining who controls the tone of coverage: a human or a machine. “The biggest difference is… Continued

When trying to prove PR’s contribution to overall organizational success, it is wise to focus on how you can use PR planning to accelerate the accomplishments of your goals and objectives. According to Kathy Collins,… Continued

Thanks to the duality of modern communications (organizations’ control being less than or, at best, equal to that of stakeholders), listening

With social media playing an intricate role in the way companies do business, use the checklist below to ensure you take full

All this talk of social media-driven integration and its subsequent empowerment of communications executives is all well and good, but does the numerical evidence support anecdotes of communications’ increased value? According to recent industry reports,… Continued

The video-gaming community has always been characterized by its members’ enthusiasm for technology, and by their desire to connect and interact with fellow fans. The proliferation of social media platforms has only enhanced these traits, as it facilitates interactivity via the very medium in which this audiences “plays” every day.

Financial Metrics: Revenue generated (direct and indirect, i.e. client retention or pass-through revenue gained through bundled services) minus operational costs. Operational Metrics: Fully burdened costs of community operations including technology, development, content acquisition and staffing.… Continued

Katie Paine, CEO of KDPaine & Partners, recommends that communications executives consider a combination of the following metrics when attempting to measure engagement on a social media campaign: 1. Percent increase/decrease in unique visits 2.… Continued

Media measurement and analysis may have been borne out of the concept of counting clips but, especially in this increasingly fragmented media landscape, painting a complete picture of your organization’s reputation among each stakeholder group… Continued

Getting the C-suite to acknowledge the value of PR is an age-old battle, but today there is an extra component to sell: social media, as Web 2.0 goes hand-in-hand with all stakeholder communications. To get… Continued