Measurement

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.

72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.

Cold, creamy fact: Talenti and PR agency RF Binder tapped into the social graphs of gelato fans to the taste of a 129% increase in Facebook followers in just three months.

Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed.