Communications professionals can use data to craft strategic plans for foreign country clients that surgically apply resources to areas that matter most to them.
Measurement


The Importance of Research in a Successful Public Affairs Campaign
July 11th, 2023 by Bonnie McLaughlinOur author provides four tips to building a successful public affairs campaign.

What Communicators Need to Know for the Google Analytics 4 Conversion
June 27th, 2023 by Nicole SchumanWe asked a few PR measurement experts for tips on making the switch to Google Analytics 4. While GA4 is for everyone, they’ve based their advice on what communicators need to know.

Why Half of PR Pros Share Metrics They Don’t Understand
June 12th, 2023 by Sarah EvansHalf of the respondents in a new survey admitted to presenting a metric they didn’t understand. Why do so many struggle with understanding the metrics? Our author argues that it’s likely due to a combination of education and technology.

Deeper Data Insights are Key to Demonstrating ROI in PR
May 15th, 2023 by Susan Thomas“What’s the real value?” is a question that never goes away and underpins every new business presentation. So what should PR pros do?

Tech PR Industry Must Work Fast, But Also Be Agile and Proactive
March 20th, 2023 by Erika BradburyIn this wide-ranging Q&A, we talked with Hotwire CEO Heather Craft about the resiliency of tech communicators, the ever-increasing importance of measurement for PR professionals and the power of insights communicators can bring to the table.

Explainer: S.M.A.R.T. Goals
January 13th, 2023 by Nicole SchumanOur Explainer series looks at S.M.A.R.T. Goals, a framework that provides criteria for more efficient goal-setting and evaluation of results

For 2023, PR Pros See Rise in Measurement and Data, Authenticity and Trust
December 20th, 2022 by Seth ArensteinPart of what PR pros do is look ahead, providing insight about the future for those they counsel. Accordingly, we offer more 2023 predictions as the year draws to a close.

Explainer: Barcelona Principles
December 14th, 2022 by Nicole SchumanOur Explainer series looks at The Barcelona Principles, a framework from AMEC that helps measure communication’s value.

Considering Audiences’ Spiritual Interests May Help Your Messaging
November 9th, 2022 by Brad Benbow and Phil DanielsThe authors argue consumers’ spiritual beliefs can help predict behavior. As such, we should add it to traditional demographics and psychographics.