Digital & Technology

PR practitioners and corporate communicators may not always have their fingers on the pulse of the customer relations function, but that’s not necessarily a good thing – especially considering how much impact customer opinion has… Continued

A study released by Weber Shandwick in conjunction with KRC Research revealed that companies are overlooking a relatively untapped area through which to gain competitive advantage: the relationship networks of baby boomers, or people between… Continued

Customer Relations: Can’t Get No Satisfaction Customer service is a big deal, and it’s not a responsibility to be overlooked or shunned by communicators. That point is made all the more emphatically by a survey… Continued

Microsoft announced that it has finally let go of its ambitious effort to purchase Yahoo after the two companies failed to reach an agreement on a suitable selling price after several days of intense negotiations.… Continued

The Nielsen Company reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. Categories such as weather and entertainment, the extended… Continued

A new report has been released from the Georgia Institute of Technology that highlights some of the key issues facing the journalism community as new and innovative technologies continue to transform the field. Based on… Continued

In the new age of online journalism, what constitutes citing a source? Is it simply stating a name of a fellow journalist (most often the "source" of the news item) or is it citing the… Continued

PR pros have an increasingly important role in incorporating technology – blogs, podcasts, videos – into their communications portfolios, so they should be aware of the need to integrate that knowledge with the C-suite to… Continued

"The Board and Information Technology Strategies," a study released by Deloitte Consulting, surveyed more than 450 directors of publicly traded companies with revenues of greater than $1 billion, and found that: 10% of boards relegate… Continued

There’s some unsettling news on the corporate front when it comes to CEOs’ knowledge of the inner workings of their own organizations. According to a Deloitte Touche Tohmatsu survey, "In the Dark: What many boards… Continued