Digital & Technology

The Council of PR Firms’ Critical Issues Forum featured a spirited debate about the growing influence of so-called native advertising, or branded content, which has quickly become a key component in marketing communications.

At this stage in the evolution of social media, PR pros and communicators are fairly adept at crafting their messages for Facebook, LinkedIn and Twitter.

The U.S. Presidential Library system began in 1939 and was developed to create living archives chronicling each president’s years in office.

Content marketing is quickly changing how public relations (PR) agencies engage target audiences and how they can demonstrate their value to clients.

▶ A Buyer’s Market For The Unemploye d? Nearly three-quarters of Americans (69%) would rather be unemployed than work for a company that has a bad reputation, according to a recent study by Corporate

As a PR pro, writing is arguably your most important tool. But keeping that tool sharp is a never-ending commitment.

Mobile is a tough nut to crack, whether you are an analyst, marketer or PR pro. Nevertheless, it is a direct portal to your audience and your content is just a tap or swipe away.

With recent studies showing that consumers are exposed to an overwhelming 5,000 brand messages a day, visual content is an absolute PR/marketing must.

The American Diabetes Association took a high-profile—and quietly dramatic—story and instantly turned it into a highly effective, must-click email campaign that drew attention to both the Affordable Care Act’s benefits, and the Stop Diabetes movement itself.

When National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account, it raised anew the… Continued