For all communication professionals, the emergence of corporate social responsibility as a modus operandi is great news. It is an ideal opportunity for communicators to grab hold of a portfolio that is certain to get… Continued
Corporate Social Responsibility
Integrating CSR Messages Into Your Business’ Communications Plan
June 2nd, 2008 by Iris DorbianCommunications professionals don’t necessarily lie, but they sure can be deceptive—especially when it comes to messaging surrounding corporate social responsibility (CSR) and green initiatives. And who can blame them? Consumer skepticism of green advertising abounds… Continued
What You Need to Know about Greenwashing
June 2nd, 2008 by Iris DorbianEnvironmental issues are rarely out of the news these days with more and more people rapidly becoming aware of the role we each play in using (and sometimes abusing), the planet’s resources. Accepting this ethical… Continued
Leveraging the Power of Colleague Engagement
May 28th, 2008 by Iris DorbianWhether you work for a small business or a Fortune 500 corporation, your company is likely to leverage feedback from employees in order to grow and succeed. When launching new products, good companies engage their… Continued
Ten Rules for Maintaining Good Nonprofit/Corporate Partnerships
May 27th, 2008 by Iris DorbianKristian Darigan, VP of cause marketing of Cone, Inc. says that her firm often relies on a “Partnership Bill of Rights” when inaugurating partnerships between companies and nonprofits. These rules often help steer the relationship… Continued
Severing Ties When a Corporate Partnership Goes Awry
May 27th, 2008 by Iris DorbianAs with personal unions that dissolve due to irreconcilable differences, a permanent, official breaking off of relations is usually the only recourse when a corporate partnership with a cause or charity turns out to be… Continued
Americans Misunderstand Environmental Marketing Catchwords, says Study
May 21st, 2008 by Iris DorbianAccording to the 2008 Green Gap Survey conducted by conducted by Cone LLC and The Boston College Center for Corporate Citizenship, Americans misunderstand key phrases commonly used in environmental marketing and advertising. As a result,… Continued
AIG Unveils 2007 Corporate Responsibility Report
May 20th, 2008 by Iris DorbianAmerican International Group, Inc. (AIG) has just released its second report on corporate responsibility, "Putting our Strength Behind Sustainability", which focuses on long-term sustainability and illustrates how AIG’s Vision and Values guide the company’s approach… Continued
Cause Marketing: Understand What You’re Doing
May 19th, 2008 by Iris DorbianWhen you’re conceptualizing or implementing a cause marketing campaign, it’s important to understand what type of campaign it is. This is key to giving it context and insight on how you will position the program… Continued
Corporate Philanthropy Reflected Beyond the Bottom Line
May 19th, 2008 by Iris DorbianIn the wake of the scandals that rocked the U.S. corporate community in the early part of this decade, corporate social responsibility has moved from catch phrase to cachet, each day becoming more ingrained in… Continued