According to a new survey from First Call, a division of sports and entertainment agency Octagon, McLean, Va., Tour de France champion and sports icon Lance Armstrong tops the list of most influential A-list celebrity… Continued
Corporate Social Responsibility
Armstrong, Brangelina Top List of Most Influential A-List Celebs
September 10th, 2008 by Iris DorbianAdding ‘Environmental’ to Your Corporate Responsibility Efforts
September 10th, 2008 by Iris DorbianIt’s time to add environmental stewardship to a company’s CSR metrics. For a company to truly be an exemplary corporate citizen, it must embrace both the social and environmental—as the two are inextricably linked. CSER,… Continued
CSR: Not So Global A Movement After All
September 8th, 2008 by Iris DorbianThe CSR movement, or at least the hard-core activists who are its loudest voice, seem to have been on a mission to save the world one step at a time. Problem is, they seem to… Continued
The Revolution in Global Public Health
September 8th, 2008 by Iris DorbianThe world of global public health has changed dramatically in the past decade. For long-time practitioners and advocates, the field is almost unrecognizable. Consider: in the years 1990 to 1992 only 10 articles in The… Continued
Beyond Do’s and Don’ts—The Life of a Green Initiative is Its Community
September 3rd, 2008 by Iris DorbianAt its very core, the green movement is about sustaining life—and it seems that the best way to honor and preserve our surroundings is to participate in the life that surrounds us every day. Sure,… Continued
Experiential Education: A 5 Step approach to building better CSR
September 2nd, 2008 by Iris DorbianWhat’s the most effective and efficient way to optimize your CSR efforts? While opinions could go on forever, there is something new to consider: It’s called Experiential Education, and it’s being embraced across both the… Continued
How One Agency Started from the Ground Floor to Make CSR Part of Culture
September 2nd, 2008 by Iris DorbianSeveral years ago, Hauska & Partner, PR consultancy, which operates in Central and Southern Europe, adopted a new strategic direction: They wanted to do different things in a different way. The new strategic direction was,… Continued
Prepping the CEO for a Charitable-Minded B-to-B PR Initiative
August 26th, 2008 by Iris DorbianMore and more business-to-business organizations are launching new products and services with a dual mission: to be profitable while serving a greater humanitarian purpose. It’s no surprise. Just as business-to-business marketers have adapted use of… Continued
Communicating Your Green Initiatives
August 25th, 2008 by Iris DorbianGreen may be the color of the moment, but it’s more than a fleeting trend; on the contrary, it’s a movement that is being formalized by the more than 195 bills, resolutions and amendments that… Continued