Career Advice

Lessons Earned: When Being Fearless is The Right PR Choice

December 9th, 2019 by

In our regular Lessons Earned feature, former Cargill and State Farm CCO Mike Fernandez recalls three examples when it was advantageous to be fearless. This attitude led a 23-year-old Fernandez to confront a senior member of the Senate. It also prompted him as a new CCO at two well-known companies to whack at sacred cows.

PR Pro Offers Plan for Workplace Leaders to Build Genuine Relationships

November 22nd, 2019 by

Many business leaders believe they know how to relate to their millennial staff. They share a lot of material via social media and during town halls. While millennials will acknowledge the sharing, they’ll also say the messages shared seem inauthentic. To counter this, veteran PR pro Deirdre Breakenridge crafted her 12-part FEEL plan that helps build genuine communication between leaders and millennial staff. She discussed it during PRNEWS’s Top Places to Work & Agency Elite Awards in NYC earlier this week.

PR and Communications Pros on Slack: Join the Community

November 20th, 2019 by

At PRNEWS, we thought about how to utilize Slack to connect our readership and community. How could we leverage the relationships we’ve built with amazing contacts to benefit those outside of our circle, and bolster an entire community? And with that, we created the PR and Communications Pros Slack group.

Lessons Earned: When to Leave a Dream Job

November 18th, 2019 by

Few PR professionals can say they have a dream job. Catherine Mathis was one of them. She led corporate communications at The New York Times Company. She also had a great team and plenty of job satisfaction. Sometimes dreams change, however. Her difficult decision to leave the Times led Mathis to several lessons about life and work that she uses to this day.

What to Say and What Not to Say During an Interview for a PR Job

November 12th, 2019 by

“If you want loyalty while working at a PR agency, bring your dog to the office.” That’s the advice of veteran PR pro Arthur Solomon. In addition to his words of wisdom about loyalty in PR, or the lack thereof, he offers advice about what to say and things to avoid when you’re in job-hunting mode. And you should be job hunting pretty much all the time, he says. Hey, that dog could really come in handy.

Lessons Earned: When Taking Control Hinders More Than It Helps

November 4th, 2019 by

“Be yourself.” PR pros offer that advice often. At the moment, the language espousing it has morphed to “Be authentic.” In this continuing series with IPR about learning from early failure, veteran communicator Brian Lott describes a moment in his youth that drove home the lesson of authenticity. He adheres to its tenets to this day.

Incoming PRSA Chair Pushes Non-Stop Learning, Urges PR to Use Truth to Combat Disinformation

November 1st, 2019 by

In this age of disinformation, PR pros are more important than ever, says the 2021 PRSA chair Michelle Olson. “If we do nothing except hold up the candle of ethics in business and in our organizations, we will have done our jobs,” she tells us in a wide-ranging interview.

Rock the Job Interview: 5 Tips for Nailing Your PR Writing Test

October 30th, 2019 by

Having graduated college—and perhaps even embarked on a successful professional career—you may have thought your test-taking days were safely behind you. But in today’s highly competitive job market, agencies and corporate PR departments expect candidates to possess a wide range of skills, including the ability to churn out basic press materials. That’s where the dreaded pre-employment writing assessment comes in.

How to Make Your First Book Deal a PR Win

October 14th, 2019 by

From signage to social media ads to commercials, communicators are always on the lookout for chances to get more eyes on our brand. One time-tested way to slingshot brand awareness into the heavens? Publishing your very own book.

The 6 Must-Have Elements of a Comprehensive PR Plan

October 10th, 2019 by

The goal of a comprehensive PR plan usually falls into three buckets: a) to increase awareness for a company or organization entering new markets, b) to increase awareness for a company or organization experiencing a slow-down in market segments or c) to increase awareness of a new product or division.