Career Advice

The 6 Must-Have Elements of a Comprehensive PR Plan

October 10th, 2019 by

The goal of a comprehensive PR plan usually falls into three buckets: a) to increase awareness for a company or organization entering new markets, b) to increase awareness for a company or organization experiencing a slow-down in market segments or c) to increase awareness of a new product or division.

9 Mistakes to Avoid When Writing a Professional Bio

October 9th, 2019 by

A professional bio is a bit like an auto club card, you may not need it very often, but when you do, you’ll be really glad you have one. All professionals and business leaders, from athletes to CFOs to pediatricians to DJs, should have at their disposal a few well-written paragraphs recounting career accomplishments. A brief bio is indispensable for use in social media profiles, websites, press releases, event programs, brochures, book jackets and more.

PR Pros Need More Skills to Handle Rising Corporate Reliance on Comms

October 1st, 2019 by

Corporations, particularly the largest ones, are increasing the demand on communications. In turn, PR pros need to augment their toolkits with a variety of digital skills, as well as analytical abilities, a new survey from The Conference Board says.

Lessons Earned in Our Nation’s Capitol

September 27th, 2019 by

There is a proverb that says, “Failure is the mother of success.” And we, as business professionals, know this to be true. Struggle is the best educator. And innovating and failing fast has become a top business strategy. In this PRNEWS series, in partnership with the Institute for Public Relations, some of the most successful leaders in the industry will share the lessons they have learned from failure.

Entry Deadline Nears—Are You a Top Woman in PR? A Chat With Last Year’s Winner Adriana Arvizo

September 26th, 2019 by

Each year, PR News celebrates its list of Top Women in PR, an elite group of communications professionals who have spearheaded highly successful campaigns in recent months. They’ve also mentored colleagues and ideated some of the most creative PR plans in the business. So, what does it take to be a Top Woman in PR? We sat down with 2019 Top Woman honoree Adriana Arvizo, external communications manager at Comcast, to find out.

Why PR Pros Should Remove Selective Listening from Their Repertoire

September 12th, 2019 by

Social media has made listening easy, right? Not so fast. There’s listening and then there’s critical listening. It’s not hard to figure out which kind is more advantageous for communicators. Tips and thoughts about listening will help your career blossom.

How PR Pros Can Create Successful Internship Programs

September 10th, 2019 by

Interns can contribute to your PR effort, hurt it or be inconsequential. The key to a successful internship program, argues PR pro Michelle Mekky, is to treat interns with respect, have enough work and guidance for them and avoid viewing interns as cheap labor.

The Differences Between a Social Media and Community Manager

September 9th, 2019 by

With the continual introduction of new platforms and instant response, management and moderation becomes a key skill for any brand. Contrary to popular belief, the titles social media manager and community manager are not interchangeable. Both work towards the positive promotion of a brand underneath the direction of the marketing department, but the similarities really stop there.

Avoiding Short Cuts and Inside References: Managing a PR Client-Agency Friendship

September 1st, 2019 by

PR pros and the company executives they collaborate with often become friends. After all, working closely on everything from brainstorming to crisis communications can be incredibly bonding. The questions arise when colleagues becomes friends and then find themselves working together. Can friends transcend the client-PR firm structure? These tactics will help.

5 Ways to Do LinkedIn Right

August 29th, 2019 by

Most of the time you should just say no to Facebook, target tweets carefully and, most importantly, embrace LinkedIn and its tools. LinkedIn exists to help people and businesses connect, and an effective strategy will put your story in front of a large audience. It is best used as a platform to highlight your thought leadership, announce the good stuff you’ve got going on, and put your savvy people up front to let them shine.