Career Advice

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How Not to Give a Speech: Lessons From Madonna’s Aretha Tribute at the VMAs

August 21st, 2018 by

While presenting the award for Video of the Year, Madonna took the opportunity to deliver a lengthy speech about how her career was inadvertently started by the late singer and undisputed Queen of Soul Aretha Franklin, who died the Thursday prior. Reactions to the speech were overwhelmingly negative, with amateur and professional critics alike voicing their belief that Madonna disrespected Aretha by making the speech largely about Madonna, relegating Aretha’s influence to nothing but a footnote in Madonna’s story of her own rise to stardom.

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Back to School: Employers Seek Strategy, Writing, Digital and Global Perspective from PR Students

August 20th, 2018 by

In many industries the skills in demand revolve around science and technology. It’s not too different in PR and communications, where digital and analytical knowledge is sought. Yet writing, seemingly an old-school skill, continues to play a major role in PR, combined with strategy and the above-mentioned digital, an informal survey of communicators and academics shows.

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The Art of the Spiel: Networking for the Rest of Us

August 15th, 2018 by

Effective and efficient networking presents a paradox that evokes the core skills of communications: how do you present yourself in a manner that’s quick, authentic, and accurately conveys everything about you without coming off as pure elevator pitch or spiel?

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14 PR Leaders Reveal Best Practices for Recruitment and Retention in a Tight Market

August 1st, 2018 by

Renewed economic growth, a strong job market and the evolving nature of work are transforming the face of the labor market. We asked 14 PR leaders to tell us how their brands and agencies recruit and retain the best talent.

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Dead End in Your PR Career? A Master’s in Communications Might Be Your Way Out

July 25th, 2018 by

PR News’ just-released 2018 Graduate Education Guide for Communicators looks at the career benefits of pursuing a master’s degree in communications and how it can be a differentiator in the talent marketplace.

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PR Pros Pretty Good at Disengaging From Work; Public Puts Demands on Branded Content

July 1st, 2018 by

With July 4 upon us it means summer vacation season also has arrived. The question, though, is whether or not communicators, who are responsible for safeguarding the reputation of brands, can ever truly be off the clock. We look at surveys about vacations and being able to log out from your PR job. Another topic surveyed is attitudes on branded content.

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3 Tips for PR Pros to Enjoy Summer Vacation While OOO

June 28th, 2018 by

In a perfect world, your summer vacation would begin the moment you set your inbox’s “out of office” message and leave your desk. As most professional communicators know, though, PR is far from a perfect world. Crises materialize that require your advice or input, while requests come down from the C-suite that you would be wise to address in a time-sensitive fashion.

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11 Tips for Acing the PR Job Interview

June 12th, 2018 by

if you’re applying for a PR job and get called in to meet face-to-face with potential employers, it’s to your benefit to assume that you’re up against a lot of stiff competition. Armed with that assumption, you can take simple steps that are guaranteed to make you stand out from the crowd.

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PR Pros Urged to Double Down on Ethics, Education to Advance Trust

May 1st, 2018 by

We asked PRSA chief Anthony D’Angelo to provide his vision about what PR should be doing to boost its image as an ethical profession. This column is his response.

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3 Questions to Consider Before Launching Your PR Career

April 13th, 2018 by

A career in PR can be many things. Usually one thing it is not is the glamorous, party-hopping profession portrayed in movies, television and novels. Sometimes PR pros are asked to represent brands whose positions on social and political issues they abhor. In other cases they’re asked to lie to protect the brand they represent. Veteran PR pro Arthur Solomon offers three questions aspiring PR pros should ponder before making their career choice.