Career Advice

PR Industry Scrambles to Save Summer Internships

May 14th, 2020 by

With entire offices working remotely, the challenge of how to provide a quality summer internship lingered on the minds of those in the industry. Due to economic and bandwidth restraints, some businesses chose to forgo programs for students this year, but a great many overcame obstacles and developed new programming, albeit remote, to provide eager participants with a place this summer.

zoom video interview

How to Interview for a PR Job During the Pandemic

May 4th, 2020 by

Even though the majority of PR teams are laying off, furloughing or reducing salaries, jobs remain and interviews are continuing. Here’s a collection of tactics to help you secure a position. In short, research should be a key part of your interview preparation. In addition, think about volunteering your services to nonprofits. They’re in need of PR help at this moment.

businesswoman with resume

One Simple Trick to Make Your Résumé Extraordinary

April 28th, 2020 by

Even in this crisis, headhunters, brands, media outlets, and PR agencies are still hiring. Make sure your résumé stands out.

man on phone conference call

Maintaining Momentum with Job Candidates is Key During Coronavirus

April 20th, 2020 by

While many organizations have hiring freezes, they are still seeking job candidates for when the pandemic is over. Here’s what hiring managers need to know.


How Peloton Prepared a PR Pro for This Moment

April 17th, 2020 by

A corporate communicator turns to exercise and skills she has learned from it to face life, personal and professional, during coronavirus. Here’s how endurance, humanity, determination and other aspects of Peloton training helped a communicator adopt a positive attitude about the future.

headline changes in 2020

How Communicators Can Reorganize During the COVID-19 Pandemic

April 9th, 2020 by

COVID-19 radically changed every aspect of our personal and professional lives. In this time of disruption, it’s important to take a moment to reorganize.

businesswoman wearing a cape

5 Tips for Communications Leaders During the Pandemic

March 27th, 2020 by

The pandemic has thrown many of us into a frenzy. Now is the time for PR leaders to proceed with calm and rely on principles and tactics that have served you well throughout the years. Moving forward, creativity, transparency and management skills will be in demand.

international women's day

A PR Goal for International Women’s Day: Get More Women Quoted in Media

March 6th, 2020 by

Since they are roughly half the population, women should be quoted about half the time in the media. A recent analysis shows women are cited in content only about one-third of the time, however. With Women’s Day approaching, PR pros can help rectify this issue in a variety of ways, from mentoring to formal industry efforts.

businessman thinking in the morning

Lessons Earned: How a PR Pro Got Out of a Well-Paid Rut

March 4th, 2020 by

In this continuing series about lessons in career and life, a senior communicator at a relatively unknown but major aluminum company explains why he left a very good position at a much larger firm. It was the best career move he’s made, he says.

Remembering The First Black Woman to Own a PR Firm

February 28th, 2020 by

To end Black History Month, we offer the story of Inez Kaiser, the first black woman to own a PR firm in the US. Kaiser was a polymath. A teacher, an activist, a cook book author and an entrepreneur, Kaiser accomplished all this at a time when African-Americans struggled for basic civil rights.