Career Advice

5 Tips for Communications Leaders During the Pandemic

March 27th, 2020 by

The pandemic has thrown many of us into a frenzy. Now is the time for PR leaders to proceed with calm and rely on principles and tactics that have served you well throughout the years. Moving forward, creativity, transparency and management skills will be in demand.

A PR Goal for International Women’s Day: Get More Women Quoted in Media

March 6th, 2020 by

Since they are roughly half the population, women should be quoted about half the time in the media. A recent analysis shows women are cited in content only about one-third of the time, however. With Women’s Day approaching, PR pros can help rectify this issue in a variety of ways, from mentoring to formal industry efforts.

Lessons Earned: How a PR Pro Got Out of a Well-Paid Rut

March 4th, 2020 by

In this continuing series about lessons in career and life, a senior communicator at a relatively unknown but major aluminum company explains why he left a very good position at a much larger firm. It was the best career move he’s made, he says.

Remembering The First Black Woman to Own a PR Firm

February 28th, 2020 by

To end Black History Month, we offer the story of Inez Kaiser, the first black woman to own a PR firm in the US. Kaiser was a polymath. A teacher, an activist, a cook book author and an entrepreneur, Kaiser accomplished all this at a time when African-Americans struggled for basic civil rights.

Five PR Management Tips They Don’t Teach You in College

February 25th, 2020 by

There’s plenty to learn about PR in college programs. On the other hand, there are few better teachers than actually practicing PR on the job. Four years out of college, our author argues that managing expectations is a key area that PR classes failed to cover. Here’s what she’s learned attending the college of hard knocks.

Which PR CEOs Do Employees Respect Most?

February 19th, 2020 by

Inspired by Glassdoor’s Top CEOs of 2019 list, we decided to review the top CEOs at the largest PR agencies across the world. Utilizing the PRovoke 2019 Agency Rankings, as well as Glassdoor’s CEO and employee approval ratings, we found a dynamic list of communications leaders, working with some of the world’s top projects and talent.

Building PR Teams That Executives Will Trust and Adore

February 11th, 2020 by

Moving from being a brand communicator at Pfizer to an agency executive prompted Dean Mastrojohn to think about team building. He offers three lessons he learned from his years on the client side. The veteran communicator is using these lessons as he builds an integrated media team as part of his agency position.

Lessons Earned: When a Smart Boss Teaches a Tough Lesson

February 7th, 2020 by

In this regular series with the Institute of Public Relations, veteran communicators relate lessons learned early in their careers that continue to help them. This installment features Shirley Powell, SVP, Cox Automotive, who received a great education from her first boss. One of his toughest lessons remains with Powell to this day.

New PRSA Chair Envisions PR’s Broader Role, Advocates for MBA Over Comms Grad Degree

February 4th, 2020 by

In a far-ranging interview, new PRSA chair T. Garland Stansell discusses the need for PR pros to be courageous enough to accept and shape change, his goals for the 30,000-member organization and the challenges of communications measurement.

Inez Kaiser: The First Black Woman to Found a PR Agency in the US

February 4th, 2020 by

In our January 2020 edition, this column began its celebration of Black History Month with a remembrance of Joseph Varney Baker (1908-1993), who is believed to be the first black man to own a PR firm. This month’s edition remembers the first African-American woman to own a PR firm in the U.S.