Career Advice

Former Hearst Exec Coles Touts Authentic Brand Ambassadors, Brief Posts and Imagery

July 1st, 2019 by

We rarely cover live events in this publication. PRNEWS senior content manager Sophie Maerowitz gave us a reason to make an exception. She attended a PRSA session featuring former Hearst executive Joanna Coles, who offered so many interesting tips and tactics that we had to share them with you. Here are some gems from the sharp yet blunt mind of Coles.

From Media Royalty, Career Advice for PR Pros in the Margins

June 27th, 2019 by

“How many of you have ever felt stuck at some point in your career?” That was how Joanna Coles began her talk at PRSA’s conference earlier today. As someone with an impressive and long-running career at the helm of some of the biggest media properties in the world, Coles has a deep well of wisdom to draw upon for PR pros. Women and men have parts to play in closing the gender gap in PR, she said.

5 Ways to Get Big PR Results With a Small Budget

June 14th, 2019 by

We’ve all been there: You need to achieve terrific results but your client just doesn’t have a big budget. Can you reap a six-figure return on a four-figure investment, or less? If this is what you’re aiming for, here are five things you need to keep in mind.

3 Questions to Always Ask Your Candidate in an Interview

June 11th, 2019 by

An interview showcases the possible potential of a candidate in other ways, allowing them to think on their feet through conversation and analysis. We spoke to some experts and landed on three questions to always ask in a public relations job interview. They may appear simple, but every candidate may handle these questions differently, providing more insight into what kind of employee they would be.

Made a Great Hire? Here’s How to Keep Her.

June 10th, 2019 by

It’s no secret finding and retaining top public relations talent is one of the biggest challenges for agencies and corporate PR departments. It’s okay to breathe a sigh of relief after landing a plum prospect, but don’t fool yourself: hiring is a big and painstaking step, but it is only the first in many steps for the company and the employee to realize mutual satisfaction and value, and build a long-term relationship.

PR Leaders Urged to Create Supportive Culture, Offer Programs to Combat Mental Health Issues

June 3rd, 2019 by

A career in PR can be wonderful. But it’s also regularly associated with high levels of stress, which can lead to mental health problems. A modest proposal urges PR leaders to provide a supportive culture and resources to employees to recognize and treat mental health issues.

How Much Should You Charge a Client for PR Work?

May 29th, 2019 by

What should you be charging clients for your work? There is no definitive answer, but either coming in too low or too high can cost you.

Career Tips for Communicators from a Pair of Boots

May 28th, 2019 by

Working on electronics systems in Navy aircraft can seem a world away from the PR pro’s daily existence. Yet at least one PR pro believes the regimented life of a Navy recruit is good preparation for a career in communications. This post is our way of saying thanks to the men and women of the armed services during Military Appreciation Month.

A Day in the Life of a Chief Communications Officer

May 27th, 2019 by

There’s something to be said for structure, for generally knowing what the day is going to be bring and what is expected from you at work. But is there any kind of typical day for a chief communications officer?

Tips to Help PR Pros Ditch Their Device on Vacation

May 24th, 2019 by

Not long ago, one of the pleasures of taking vacation was being completely out of touch with the daily grind. Today, though, too many PR pros check in with the office during vacation. Worse, we chronicle our trip. While it sounds radical, try unplugging your phone before vacation begins. You might be surprised how much it boosts your creativity. Tips in this post will help you disconnect.