Career Advice


Wishing You a Happy Honesty Day, Honestly

April 29th, 2021 by

It’s a small irony that a week beginning with a bogus story about VP Kamala Harris’s children’s book ends Friday (April 30) with the celebration of Honesty Day. It’s a holiday that every PR pro should circle on the calendar as honesty is the currency of the profession.

PRSA Seeks Membership from and Offers Help to PR Pros ‘Between Jobs’

April 14th, 2021 by

PRSA responded to the needs of former members and unemployed communicators, unveiling an initiative to encourage them to rejoin or join the trade organization, respectively. “In Between Jobs” offers half-price membership to PRSA as well as other incentives aimed at helping unemployed communicators find work.

Young Voices: A New PR Pro Finds Lessons in the Pandemic

April 7th, 2021 by

It was not much fun job-hunting during the record economic downturn that followed in the pandemic’s wake. Yet Olivia Olson used the moment to her advantage, finding PR pros willing to answer her questions during informational interviews. She landed at Ketchum well prepared for her media coordinator position.

terms to know

Terms You Need to Know: March 2021

April 6th, 2021 by

Each month, we look at new terms picking up steam in the crisis landscape with a definition.

woman excited in front of laptop

Survey Shows Upswing in Hiring for Communication Industry in 2021

March 30th, 2021 by

A new survey shows the communication sector is bullish for 2021. Hiring will rise during the year, it says, with better-than-expected revenue results from 2020 bolstering expectations. Job security, though, is on the minds of employees, the Capstone Hill Search survey shows.

Young Voices: A Communicator with a Sound Philosophy

March 3rd, 2021 by

In the second installment of our “Young Voices” series about new communicators, we profile Michael Galfetti, a young PR pro with Mission North. A double major in government and philosophy in college, Galfetti tells us why he thinks writing is PR’s top skill and how companies can retain talented communicators.

How to Gain Major Publicity Without Breaking the Bank

March 2nd, 2021 by

At first glance, you’d think every communicator would long to work on high-profile, big-money projects. Not so, argues veteran PR pro Arthur Solomon. He offers pros and cons of tentpole work. In addition, he provides tips on how to generate coverage without the luxury of having a large budget.

Lessons Earned: Toughen Up, Buckle Down and Never Stop Learning

February 23rd, 2021 by

In the latest installment of this continuing series, a collaboration with the Institute for PR, Nneka Logan recalls her early days as a brand communicator and two invaluable lessons she acquired. The first is to toughen up and learn as much as possible. The second is that face-to-face communication sometimes can best email.


Introducing the 2021 Education A-List

February 8th, 2021 by

PRNEWS introduces the 2021 Education A-List, the 35 educational institutions advancing careers in PR and communications.

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Once Again, Headlines Offer Lessons for PR Pros

January 27th, 2021 by

A careful reading of the news can be a boon for PR professionals, argues veteran communicator Arthur Solomon. In his yearly roundup of news items that provide PR takeaways, Solomon offers tips on media relations, PR crisis, workplace relations and other important topics.