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adriana arvizo

5 Questions for Comcast’s Adriana Arvizo, a 2019 Top Woman in PR

January 18th, 2019 by

Each year, PR News celebrates its list of Top Women in PR, an elite group of communications professionals who have spearheaded highly successful campaigns in recent months. They’ve also mentored colleagues and ideated some of the most creative PR plans in the business. So, what does it take to be a Top Woman in PR? We sat down with 2019 Top Woman honoree Adriana Arvizo, external communications manager at Comcast, to find out.

PR News’ Top Women in PR Speak: Onus on us and Industry to Close Leadership Gap

January 16th, 2019 by

As the PR News’ Top Women in PR awards luncheon approaches (Jan. 25, NYC), we look at why women continue to dominate PR in terms of numbers of jobs, yet are largely excluded from its leadership positions. We asked some of the women who will be honored next week about this and what can be done. They said the solutions should come from women and industry.

12 Words and Phrases to Banish From Your Press Release

January 7th, 2019 by

Here are a dozen words or phrases to avoid, words and phrases that tend to turn off recipients of a press release—ultimately relegating your pitch to the unenviable circular file.

3 Questions to Ask Every PR Job Candidate

December 27th, 2018 by

January and February are considered the best times to apply for a new job, which means if you’re looking for new PR talent you’re likely getting ready to post some new listings in the first few weeks of 2019. Here are three questions you should ask every candidate for any Communications position to make sure the person you hire is truly right for the role.

Three Things I Wish I’d Known When I Began in PR

December 25th, 2018 by

Experience can be a great teacher. Veteran communicator and 155 Strategies founder Pete Janhunen offers three tips to help communicators excel in their careers. He emphasizes building relationships, crafting clear messages and insisting on a seat at the decision-making table.

CMOs and Influencers Share Their Top Predictions for 2019

December 7th, 2018 by

Tis the season for listicles. With every holiday party or cup of eggnog poured comes a treasure trove of lists recapping significant marketing and communications developments from the last year, along with forecasts for 2019. Among them, Boston-based agency Pan Communications has shared a roundup of what 19 notable CMOs and influencers are expecting for their fields in 2019. Here are some of the list’s top takeaways.

Good and Bad Lessons for New PR Pros from Political Talk Shows

October 26th, 2018 by

You’ve no doubt heard the PR maxim, “Act like a reporter.” Veteran communicator Arthur Solomon offers tips on how to do that using the backdrop of cable’s political talk shows and broadcast networks’ nightly newscasts. He also provides advice on the best ways to write pitches and press releases.

How Do You Respect Culture Through Comms? Takeaways from Senator Warren’s DNA Test

October 16th, 2018 by

On the surface, this effort to give Senator Warren’s claims factual support seemed like an artfully executed campaign. Later that day, though, it became clear that the DNA test had done more harm than good. Senator Warren’s gaffe amounts to lessons learned for communicators about timing, why mixing heritage into your outreach strategies can be a dangerous game, and how to take cultural stand without angering any constituency of people.

You Can’t Fool Gen Z: Why ‘Purpose’ is More Than a Buzzword for Successful Brands

October 8th, 2018 by

“The millennial and Gen Z audience are always looking behind the marketing narrative at the purpose and the intention of companies and brands that they engage with,” says TwentyFirstCenturyBrand’s Jonathan Mildenhall (formerly of Airbnb and Coca-Cola). Here are some key tips for brands looking to define that purpose from Mildenhall’s keynote address at the PRSA International Conference 2018.

How Not to Give a Speech: Lessons From Madonna’s Aretha Tribute at the VMAs

August 21st, 2018 by

While presenting the award for Video of the Year, Madonna took the opportunity to deliver a lengthy speech about how her career was inadvertently started by the late singer and undisputed Queen of Soul Aretha Franklin, who died the Thursday prior. Reactions to the speech were overwhelmingly negative, with amateur and professional critics alike voicing their belief that Madonna disrespected Aretha by making the speech largely about Madonna, relegating Aretha’s influence to nothing but a footnote in Madonna’s story of her own rise to stardom.