Career Advice

Good and Bad Lessons for New PR Pros from Political Talk Shows

October 26th, 2018 by

You’ve no doubt heard the PR maxim, “Act like a reporter.” Veteran communicator Arthur Solomon offers tips on how to do that using the backdrop of cable’s political talk shows and broadcast networks’ nightly newscasts. He also provides advice on the best ways to write pitches and press releases.

How Do You Respect Culture Through Comms? Takeaways from Senator Warren’s DNA Test

October 16th, 2018 by

On the surface, this effort to give Senator Warren’s claims factual support seemed like an artfully executed campaign. Later that day, though, it became clear that the DNA test had done more harm than good. Senator Warren’s gaffe amounts to lessons learned for communicators about timing, why mixing heritage into your outreach strategies can be a dangerous game, and how to take cultural stand without angering any constituency of people.

You Can’t Fool Gen Z: Why ‘Purpose’ is More Than a Buzzword for Successful Brands

October 8th, 2018 by

“The millennial and Gen Z audience are always looking behind the marketing narrative at the purpose and the intention of companies and brands that they engage with,” says TwentyFirstCenturyBrand’s Jonathan Mildenhall (formerly of Airbnb and Coca-Cola). Here are some key tips for brands looking to define that purpose from Mildenhall’s keynote address at the PRSA International Conference 2018.

How Not to Give a Speech: Lessons From Madonna’s Aretha Tribute at the VMAs

August 21st, 2018 by

While presenting the award for Video of the Year, Madonna took the opportunity to deliver a lengthy speech about how her career was inadvertently started by the late singer and undisputed Queen of Soul Aretha Franklin, who died the Thursday prior. Reactions to the speech were overwhelmingly negative, with amateur and professional critics alike voicing their belief that Madonna disrespected Aretha by making the speech largely about Madonna, relegating Aretha’s influence to nothing but a footnote in Madonna’s story of her own rise to stardom.

Back to School: Employers Seek Strategy, Writing, Digital and Global Perspective from PR Students

August 20th, 2018 by

In many industries the skills in demand revolve around science and technology. It’s not too different in PR and communications, where digital and analytical knowledge is sought. Yet writing, seemingly an old-school skill, continues to play a major role in PR, combined with strategy and the above-mentioned digital, an informal survey of communicators and academics shows.

The Art of the Spiel: Networking for the Rest of Us

August 15th, 2018 by

Effective and efficient networking presents a paradox that evokes the core skills of communications: how do you present yourself in a manner that’s quick, authentic, and accurately conveys everything about you without coming off as pure elevator pitch or spiel?

14 PR Leaders Reveal Best Practices for Recruitment and Retention in a Tight Market

August 1st, 2018 by

Renewed economic growth, a strong job market and the evolving nature of work are transforming the face of the labor market. We asked 14 PR leaders to tell us how their brands and agencies recruit and retain the best talent.

Dead End in Your PR Career? A Master’s in Communications Might Be Your Way Out

July 25th, 2018 by

PR News’ just-released 2018 Graduate Education Guide for Communicators looks at the career benefits of pursuing a master’s degree in communications and how it can be a differentiator in the talent marketplace.

PR Pros Pretty Good at Disengaging From Work; Public Puts Demands on Branded Content

July 1st, 2018 by

With July 4 upon us it means summer vacation season also has arrived. The question, though, is whether or not communicators, who are responsible for safeguarding the reputation of brands, can ever truly be off the clock. We look at surveys about vacations and being able to log out from your PR job. Another topic surveyed is attitudes on branded content.

3 Tips for PR Pros to Enjoy Summer Vacation While OOO

June 28th, 2018 by

In a perfect world, your summer vacation would begin the moment you set your inbox’s “out of office” message and leave your desk. As most professional communicators know, though, PR is far from a perfect world. Crises materialize that require your advice or input, while requests come down from the C-suite that you would be wise to address in a time-sensitive fashion.