Career Advice

wedding

How Being in PR Helped Me Plan a Wedding During COVID

December 28th, 2020 by

It’s said that life sometimes imitates art. For many PR pros in 2020, it was difficult to separate life at home from life at work. For at least one PR pro, the confluence of home and work was beneficial as she learned that training in PR helped her stage a wedding during the pandemic.

predictions

DEI, Purpose, Crisis, Personalization and Technology Seen Powering Successful PR in 2021

December 1st, 2020 by

For 2020, personalization was predicted, in 2019, as a dominant theme. Trust topped the 2019 list. Some trends for 2021 extend what 2020 highlighted: greater emphasis on DEI, purpose and internal communication.

Training Bad Habits Out of Good Communicators 

November 6th, 2020 by

Communicators who are new to your shop may bring bad habits with them from previous jobs. It’s important for PR leaders to take time to notice their work, offer constructive feedback and make them feel like part of the team. Investing the time to train new employees in your corporate culture can pay dividends. Here are a few ways to do it.

stress, woman crying but pretending to smile

In a Nail-Biting Election Week, What’s the PR Game Plan?

November 4th, 2020 by

With the mainstream media laser-focused on election coverage, how should communicators be spending their time? We asked PR professionals how they’re managing the lack of status quo externally and internally. Here’s what they told us.

What PR Pros Can Learn from Eddie Van Halen

October 28th, 2020 by

Guitarist Eddie Van Halen, who died Oct. 6, was not only a guitar virtuoso, he augmented his talent with a knack for adapting to trends and audiences, though remaining true to his brand. Moreover, he was not content to rest on his laurels and worked hard to acquire new skills. These are attributes common to good communicators.

Iger’s Autobiography Includes a Great Lesson for Communicators

October 9th, 2020 by

Media relations guru and PR coach Michael Smart discusses a terrific lesson for communicators from Disney executive chairman Bob Iger’s autobiography. Smart says the relationship between Disney’s top communicator Zenia Mucha and Iger, which is based on honesty, sometimes brutal honesty, is the model we need to emulate.

Shaping the Battlefield: Museum Features Military PR, Public Affairs

October 6th, 2020 by

The US armed forces have a proud PR tradition. A look at its history shows that the services nearly abandoned PR. A panel discussion at the Museum of PR later this month will look at military PR and public affairs past and present.

Keep It Up: Communicators are Making a Difference Against COVID-19

October 5th, 2020 by

The City of Toronto’s CCO Brad Ross argues communicators have done a good job relaying vital messages about the pandemic. As people are tiring of safety measures and we face a second wave, this is not the time to take a break. Do not let this long crisis, and its critics, cause you to question the effectiveness of your work

mentorship

PR Pros: What Can Having a Mentor Do for You?

September 21st, 2020 by

Mentors can provide PR pros with a closer insight into the career path that lies in front of them. Without mentors, communicators can feel like they are lost in the woods without a map, trying to navigate their next turn. Mentors can offer the clarity they seek.  

A Message for Communicators on Ethics Month

September 10th, 2020 by

As PR pros celebrate Ethics in Communication month, PRSA’s chair Garland Stansell urges communicators to redouble their effort to always do the right thing. Advocating for truth and responsibility is a key, if not the key, element of a communicator’s daily role, he writes.