In light of the recent string of online hackers usurping brands’ social media accounts (Burger King and Jeep, in particular), we want to know how your organization is primed to handle such a situation.
Social Media & SEO
Pending Change for Pinterest: What’s in it for Public Relations Pros?
February 21st, 2013 by Bill MiltenbergPinterest is certainly open for business, and has just raised $200 million in funding.
Nestlé Opts for Scant Communication Strategy During Horse Meat Scandal
February 20th, 2013 by Bill MiltenbergNestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.
4 Tips for Getting Your Bearings with Foursquare
February 20th, 2013 by Bill MiltenbergChris Badaldon, chief sales and marketing officer for The Ritz-Carlton Hotel Co., LLC, provides four tips to get cracking on Foursquare.
St. Jude’s Children’s Research Hospital Tops Facebook Loyalty List
February 19th, 2013 by Scott Van CampHospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor’s Brand Satisfaction index. St. Jude’s Children’s Research Hospital, well known in digital circles for its quality online properties,… Continued
Post Burger-King Hacking, 3 Digital Security Tips for PR Pros
February 19th, 2013 by Bill MiltenbergBurger King’s Twitter hacking is the latest remind that offering complete details around a breach is a PR/communications responsibility.
Infographic: Intergalactic Map Tracks Ever-Expanding Geosocial Universe
February 15th, 2013 by Scott Van CampWhile the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on.
Twitter: A Powerful Tool for Anticipating Needs of the Media
February 15th, 2013 by Bill MiltenbergFormer journalist David Sommers explains that PR pros must add value to reporters via social media.
3 Tips for Gaining Heart Share on Valentine’s Day
February 14th, 2013 by By Sara Whitman, PeppercommToday’s the big day. It’s time to fall in love or show your love. Here are three ways to tip Valentine’s Day in the favor of your brand. Put yourself in the shoes of… Continued
While Face-to-Face Interaction Rules with CEOs, Social Media Engagement is Expected to Explode
February 4th, 2013 by PRNEWSNot known for their love of all things social, CEOs predict that within the next five years social media will be a top way to engage with customers.