Social Media & SEO

What Should Adam Levine Do? The Voice of Reason…

May 30th, 2013 by

By now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care?  If “The Voice” coach and… Continued

Tips From a Reporter on Great PR Writing

May 28th, 2013 by

We’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might… Continued

SEC Rule May Boost Cooperation Between PR and Investor Relations

May 27th, 2013 by

PR and IR execs have traditionally had a tenuous relationship. But that may be changing, albeit slowly.

Social Media Guidelines for Regulated Companies

May 27th, 2013 by

The use of social media just got a little more relevant—and risky—for publicly traded companies.

4 Ground Rules for Sharing Social Metrics With Your CEO

May 24th, 2013 by

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.

NASCAR Races Toward 1 Million Salutes on Twitter & Instagram

May 23rd, 2013 by

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.

The No. 1 Way to Avoid Typos

May 20th, 2013 by

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.

Media Inquiries Into PR Departments Should Not Be an Exercise in Frustration

May 20th, 2013 by

You’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off… Continued

Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven Report

May 20th, 2013 by

Skiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.

Heed Murdoch’s Warning with These Facebook Alternatives

May 17th, 2013 by

Here are three under-the-radar social networks that are gaining traction. Get to know them now in case Murdoch’s prediction becomes a reality.