Social Media & SEO

Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign.

Facebook rolled out its new extension of the Like system yesterday, which the company is calling “Reactions.” By opening up the platform to a slightly more nuanced expression of human emotions, Reactions offer businesses five new emotions to more accurately gauge how their messages resonate.

It’s an attractive prospect for businesses, but not so much for consumers. How Facebook implements ads could make or break the Messenger app.

Bleacher Report was the top U.S. brand on Twitter in 2015 in terms of engagement, with 20.6 million likes and retweets, according to Shareablee data provided exclusively to PR News.

Even though YouTube shows no signs of slowing, many brands still look at it as either a check box or a content dump.

There were other stories last weekend, but all we talk about is Kanye and Taylor. How can brands cut through that clutter?

It’s every company’s worst nightmare: Your business is in the news, and not for something good.

Mrs. T’s engaged agency Hunter Public Relation to make the bold move to target and develop a strong brand connection with millennials.

Online video now accounts for more than 50% of all mobile traffic. Here are some tips to make your videos stand out in the expanding crowd.

Twitter announced a number of new services and updates that it hopes will address some of the platform’s highly publicized usability and financial concerns.