Media Relations

The reports of newspaper’s impending demise have been greatly exaggerated. The most hallowed of traditional  media can still be an effective tool for PR campaigns.

This year’s finalists for PR News’ Nonprofit PR Awards raise the bar for doing well by doing good. The following winner and honorable mentions in the media relations campaign (over $50,000) is no exception to the rule.

According to a survey of more than 400 communications professionals conducted by PR News and BurrellesLuce, the two most important media categories that help execs attain their goals are print and broadcast (38% and 24%, respectively), with social media coming in fourth at 15%.

The question is not how to engage and build relationships online, but how to determine the best mix of traditional and social media in outreach efforts.

If you think publicity stunts are relics of a bygone era, think again. Creative street theater still has its place—and maybe stands out more in this digital age.

An excellent way of generating media attention for your CSR activities is through a speakers program.

Generate media attention for your CSR initiatives.

According to an interesting new study, men are more apt than women to consume digital media; however, traditional media still exerts a strong hold on adults, despite protestations of its impending demise.

Today’s media fragmented universe poses numerous challenges when it comes to setting up metrics.

The following techniques will help you or your client deliver your messages during an interview while deflecting sensitive questions.