Media Relations

Banana Ball’s handling of one recent story holds just as many lessons about the value of restraint and discipline in communicating through a crisis.

Social platform X is still ‘upstream’ for the news that communicators need to know, flag and contextualize for relevant clients and principals. But implementing certain best practices and personalizing use of the site to specific clients and workflows is optimal.

It’s been a week where a stolen truck full of KitKats became a brand-response masterclass, United Airlines turned government dysfunction into a customer feature, and Muck Rack dropped the data every PR pro needs to bookmark.

In periods when political pressure, press attacks and media volatility rise together, communications strategy becomes an exercise in protecting trust.

Today the startup label appears everywhere: a two-person consultancy calls itself a startup; a local retail brand with an online store adopts the label; a profitable, bootstrapped business with no ambition to scale beyond a niche still uses the term.

PRNEWS has unveiled the winners of the 2026 Content Marketing Awards, which recognize the campaigns, creators and communicators redefining what public relations can achieve through content.

PR Roundup explores how trust and accountability are being tested across communications, from AI hallucinations landing in public-facing content to former President George W. Bush’s Substack debut and renewed backlash against Tyra Banks.

Margot Edelman, lead of the global tech practice at Edelman, discusses the differences between tech cultures in San Francisco and New York, and Edelman’s unique value proposition in the tech public relations space.

PRNEWS spoke with Sona Iliffe-Moon, Chief Communications Officer at Yahoo, at CES 2026. They discussed the brand’s renaissance, AI credibility and trust and getting the comms team involved in the backend of AI for PR.

Many companies are now learning the hard way that communicating technical solutions about data centers alone isn’t nearly enough. Those wishing to do more than inform, or more specifically, persuade, must also tell a human story, focused on the benefits for the audience.