Media Relations

PRNEWS announced the winners of the 2025 Platinum Awards on Tuesday, October 7, before an audience of more than 400 PR and communications professionals gathered at the Pier Sixty venue in New York City. This year’s Platinum winners represent the industry’s highest standard of creativity, innovation and impact—those who have reached the pinnacle of strategic storytelling, brand reputation and audience connection.

In this exclusive Q&A, Reinoso explains that press releases are no longer just for journalists—they’re now built for search engines, social platforms and even AI aggregators.

PR Roundup explores AI workslop invading productivity for communicators, a new study showing journalist dissatisfaction with public relations professionals using AI for media relations and how the new host of “Reading Rainbow” was chosen via social media.

In this PR Roundup we look at the PR world’s reaction to Jimmy Kimmel’s critical monologue messaging, encouraging numbers surrounding podcasts and a cheeky campaign surrounding ChatGPT.

PRNEWS’ sixth annual Agency Elite honors, which pays homage to the industry’s most innovative PR, marketing and communications firms in the business, highlights 120 influential agencies this year—from well-known industry players to smaller boutique firms that punch far above their weight.

Story mining, the ability to consistently uncover and shape compelling narratives from everyday business activity, has become essential for PR pros.

PR Roundup examines the current company instability at Nestlé—which dropped another CEO, a new Pew study on news sources and demographics, and football is back!

What do you do when your boss seems ready to dismiss your work as “just press releases”? You can take control of your career by developing the professional and psychological skills that show decision makers that you—and your function—play an important role in the company’s overall success. Here’s how.

In this session, Williams talks about the successes and lessons of the #WearSunscreen campaign and developing trust with your audience in a media environment riddled with mis- and disinformation.

We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.