Latest Posts

Keep in mind that core KPIs typically hold steady for two to three years for year-over-year measurement, and the metrics beneath them change much more quickly as technology enables richer, faster insight.

In a post-pandemic world defined by “quiet quitting,” the “Great Resignation” and a restless search for the next big thing, sticking around and loyalty can seem counterintuitive for many PR professionals.

This week’s PR Roundup shows how quickly trust can unravel. Ring’s Super Bowl ad received backlash for its AI-powered “Search Party” feature, which aimed to charm viewers with a lost-puppy story, but many found it “creepy,” igniting privacy concerns.

Virality is fleeting. Sustained relevance is an economic driver that promotes long-term success. Alix Earle’s Netflix deal is a case study in true brand power.

The recent emergence of Moltbook, an experimental AI-native platform built and operated by a small group of independent technologists, has sparked many strong emotions among communicators—a combination of deep apprehension and intense intrigue.

Communicators can unlock innovation by encouraging AI experimentation. Learn how to empower your teams, foster creative use cases and drive success.

This week’s PR Roundup looks at how brands are approaching high-stakes moments—from the real impact of celebrity Super Bowl ads to lower pricing plays and playful Valentine’s Day stunts designed to cut through the noise.

For organizations that participate, sponsor, host or support mega sporting events, the communications landscape is uncompromising: every message, silence and misstep is amplified and politicized almost instantly.

The “Bad Bunny approach” offers crisis managers a set of lessons that apply across government, philanthropy, business and community networks.

For communications leaders, there are moments when the job stops being theoretical. When a city is under a national microscope, and employees are watching from their kitchens, discussing in their group chats, and thinking on… Continued