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It’s been a week where a stolen truck full of KitKats became a brand-response masterclass, United Airlines turned government dysfunction into a customer feature, and Muck Rack dropped the data every PR pro needs to bookmark.

PRNEWS has unveiled the winners of the 2026 PRNEWS Purpose & Impact Awards, which recognize the organizations, teams and communicators redefining public relations through purpose-driven leadership and measurable social impact.

We break down a simple, effective strategy for picking topics, creating authoritative content and securing placements that drive real AI search and GEO results.

Building stakeholder education content is essential to ensure both AI and human audiences understand your organization accurately.

From an Air Canada air traffic control crisis at LaGuardia Airport, to a PR workforce stretched thin by expanding expectations, to fans rewriting the rules of live sports engagement during March Madness—this week’s PR Roundup covers timely moments and data for all communicators to learn from.

ABC must tell all it knows about what happened with casting this season’s “The Bachelorette,” no matter how bad, to reclaim trust with its viewers and advertisers.

In periods when political pressure, press attacks and media volatility rise together, communications strategy becomes an exercise in protecting trust.

Video and long-form audio content isn’t just where audiences are, it’s increasingly where AI systems go to learn what your spokespeople stand for.

From a viral fast food run at In-N-Out to a candid Macy’s CEO and Lush’s purpose-driven product launch, this week had no shortage of brand moments worth studying.

Measurement matters, but it needs a rethink if internal communications is to be seen as a strategic business function.