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ABC must tell all it knows about what happened with casting this season’s “The Bachelorette,” no matter how bad, to reclaim trust with its viewers and advertisers.

In periods when political pressure, press attacks and media volatility rise together, communications strategy becomes an exercise in protecting trust.

Video and long-form audio content isn’t just where audiences are, it’s increasingly where AI systems go to learn what your spokespeople stand for.

From a viral fast food run at In-N-Out to a candid Macy’s CEO and Lush’s purpose-driven product launch, this week had no shortage of brand moments worth studying.

Measurement matters, but it needs a rethink if internal communications is to be seen as a strategic business function.

Discover practical PR strategies with deep research. Analyze media landscapes, find journalist feeds, research PR opportunities and prepare content.

More than 80% of companies saw no noticeable productivity gains despite widespread AI adoption, per a recent National Bureau of Economic Research survey.

From Target’s bid to win back skeptical shoppers, to the White House’s quiet attempt to reframe one of its signature policies, to what actually builds credibility in the AI era—this week offered a masterclass in how brands and institutions communicate under pressure.

When PR clients understand your process, trust your judgment and feel empowered to contribute their own expertise, the work becomes more strategic, more efficient and more impactful.

Today the startup label appears everywhere: a two-person consultancy calls itself a startup; a local retail brand with an online store adopts the label; a profitable, bootstrapped business with no ambition to scale beyond a niche still uses the term.