By Andrew Gilman The rise of social media has opened media training strategies up to many new possibilities. Not since the advent of video news releases (VNRs) has the industry had an opportunity to communicate… Continued
How To
Name-Calling: When Rebranding = Renaming, PR Takes the Lead
January 28th, 2008 by PRNEWSEarly this month, Matsushita Electric Industrial president Fumio Ohtsubo made a major announcement to the business world: The 88-year-old Japanese electronics manufacturer was officially leaving behind the name of its founder and adopting that of… Continued
Tip Sheet: What Research Can Teach Us About Crisis Communications
January 21st, 2008 by PRNEWS"Most major crises start with a bad idea." That from a slide used by Gary Sheffer, executive director of Communications & Public Affairs at General Electric. But how much of what we think we know… Continued
How To…Coordinate Communications Around Nonprofit Efforts in 10 Steps
January 21st, 2008 by PRNEWSNonprofit organizations often face the challenge of a big initiative supported by a small bankroll. While nonprofits come in all shapes and sizes, there is a general procedure for all nonprofit professionals can follow a… Continued
Tip Sheet: Measurement Methods: You Think You Know, But You Have No Idea
January 14th, 2008 by PRNEWSToday, even though good communication is vital to every organization’s success, we still agonize over measuring the effectiveness of our programs. So, is your organization getting the most out of its communications dollars? The odds… Continued
Launching and Communicating Successful CSR and Sustainability Strategies
January 7th, 2008 by PRNEWSGiven how hot CSR and going green have become in the corporate mindset, communicating initiatives inspired by one or the other have become commonplace. Or, to quote Liz Gorman, vice president of corporate responsibility for… Continued
How To…Conduct Successful Blogger Outreach
November 19th, 2007 by PRNEWSOrganizations’ executives know that most of their biggest influencers have moved online in some capacity, raising the question: How can they be reached via effective integrated social media marketing? When faced with this challenge (especially… Continued
How To…Identify And Differentiate Yourself From Your Competitors During Media Interviews
August 20th, 2007 by PRNEWSPicture this scenario: You’ve worked hard to get your company executive in front of a reporter, either in a print interview, a radio broadcast or a televised news segment. The questions so far have been… Continued
The Ultimate How-To Guide: Search Engine Marketing
August 6th, 2007 by PRNEWSWeb 2.0 – that is, the collective name of the services that let people collaborate and share information online – has given birth to an ornery, brilliant, sometimes-deceitful offspring: PR 2.0.