How To

No trick grammar quiz, the pronoun test is a simple diagnostic tool to help assess the health of an organization.

Working with industry analysts gives PR pros valuable insight that helps build successful communications programs.

Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.

To get more of the big picture and think more strategically, sometimes a PR pro needs to tune out the 24/7 communications clutter.

B2B PR experts reveal their strategies and tactics to better reach employees across the globe.

PR pros weigh in on effective blogger relations, including what the going rates are for a paid post.

Trevor Hale, director of corporate communications for Ford Asia Pacific and Africa provides insights into managing PR internationally.

Feeling left out as a communicator? Quit whining and start earning that seat at the table.

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.

Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts.