Measurement is not just about numbers. It’s about problem solving. It’s no longer enough to retrieve and present data. For communicators, data needs to be folded into everyday strategy, becoming a sixth sense, combining it with a human element to promote focused discourse. To provide communicators with a look into the benefits of measurement and what’s coming next, we enlisted expert Jenna Clark, head of measurement and insights, Google Communications.
Burger King did a lot of things right in the Impossible Whopper rollout. Audience testing and the role of data played a large part in their decision. Surprisingly, Burger King did not look to coerce vegetarians with this burger. Sometimes the most obvious audience is not the correct audience.
A perusal of the just-released Monmouth University poll illustrates one of the reasons why trust and reputation are declining among brands, governments, organizations and their leaders. Fake news often is seen as a major catalyst for this ebb of reputation. Unfortunately it appears fake news–defined correctly or not–continues to grow in the mind of the public.
Increasingly media members expect PR pros to use data, charts and graphs to bolster their pitches. As a result, a data-filled pitch no longer equates to guaranteed coverage. Here are a few simple tips that can help you make better use of the data in your pitches and raise the chances that your story will receive media attention.
In our review last week of most-engaged B2C brands for 2017 ( PRN , January 9, 2017), we saw a tremendous surge of consumer engagement, or actions, with video. This week, we’ll see that consumer engagement with social posts from B2B brands were somewhat similar.
We’re not encouraging betting, but this might be a terrific bar bet question: Of all the U.S. B2B, B2C and nonprofit brands and organizations, which one had the most consumer engagement on Twitter in the third quarter of 2017? If any of your bar mates guessed a B2B brand, they are off. Way, way, way off.
Another week, another example of platforms chipping away at Facebook’s dominance. The emphasis is on the word chipping, though. In Q3 2017, nonprofit brands saw a small decrease in consumer engagement with their social posts. Facebook took a harder hit than other social channels.
In exclusive data supplied to PR News, Gould + Partners chief Rick Gould explains that healthcare costs are squeezing small, medium and large PR firms and their employees badly. The good news, Gould says, is that firms are doing a lot of work to find plans that won’t break the bank.
In this week’s Data Dive we see that Instagram again has topped Facebook in consumer engagement. This time it’s for B2C brands in the third quarter. The Shareablee data is supplied to PR News exclusively.
In some ways, rooting for Facebook is like cheering for Goliath against David. In this week’s Data Dive, though, the tables are turned. A scion of Facebook, Instagram garnered more consumer engagement with B2B social content than its parent. A lot more, according to data provided exclusively to PR News from Shareablee.