Join PR News for the Platinum PR Awards & Top Places to Work in PR Luncheon on October 5, 2010, from Noon - 2 p.m., as we salute the winners and honorable mentions of our annual “best in PR” program. This must-attend industry event will honor the top PR campaigns of the year, the smartest communications initiatives and the people behind them, along with the The Top Places to Work in PR.

Guest Presenters:

Lynn Appelbaum, APR, Associate Professor, Media & Communication Arts, The City College of New York

John Doorley, Academic Director and Clinical Assistant Professor, Public Relations and Corporate Communication, NYU

The coveted Platinum PR Awards set the industry benchmark for excellence across all areas of PR. Celebrate the industry's best - those who took chances, made tremendous strides and understand the power of public relations. 

Following the luncheon, on October 6, is the PR News Digital PR Next Practices Summit. This one-day conference offers new ideas and strategies on how to optimize the digital platform to advance your PR efforts.

Join PR News for both must-attend PR events! Space is limited, so register yourself and your team today!

Awards Luncheon Registration:
October 5

Per Person $375.00
Table of 10 $4,000.00


Awards Luncheon Package +
Digital PR Summit:
October 5 & 6

Per Person $1,170.00
Group (2 or more) per person $1,120.00


Sponsored By:


Grand Hyatt New York City
Ballroom C
Park Avenue at Grand Central
New York, NY 10017
Get Directions/Additional Hotel Options (2 blocks from Grand Hyatt)

Contact Elizabeth Brown at [email protected]; 301-354-1610.

Top Places to Work in PR

PR News Platinum Awards Finalists

Anniversary Campaign

  • Andrea Clark & Associates - Academy of the Sacred Heart: A Golden Celebration
  • Cone Inc. - Jockey International Inc. Celebrates 75th Anniversary of the Brief
  • Flowers Communications Group - MillerCoors Urban Entrepreneurs Series 10th Anniversary
  • Hasbro/Coyne Public Relations  - Candy Land’s Sweet 60th Birthday Celebration
  • IFC - Monty Python: Almost the Truth (The Lawyer’s Cut)
  • Sealed Air Corporation/Coyne Public Relations - The Pop Heard Round the World: Bubblewrap's 50th Birthday
  • Sesame Workshop - Sesame Street's 40th Anniversary


Annual Report

  • Aetna - Aetna Annual Report "Creating Value, Shaping the Future" 
  • Mount Sinai Department of Medicine/Think So Creative - The People Behind the Medicine
  • PepsiCo - Performance with Purpose: The Promise of PepsiCo
  • Temasek Holdings (Private) Limited - Temasek Review 2009 "Shaping our Journey"



  • Berman and Company -
  • The Coca-Cola Company - Coca-Cola Conversations Blog
  • Lion Brand Yarn - Lion Brand Notebook
  • Scholastic Corporation - On Our Minds @ Scholastic
  • Turkey Hill Dairy/Pavone - Ice Cream
  • US Army with Weber Shandwick - Army Strong Stories Soldier Blog
  • USANA Health Sciences – What’s Up, USANA?



  • Cardinal Health - Launching the "New" Cardinal Health
  • The Fore Good Group - Duracell South Africa, the Power to Break World Records
  • Hormel Foods/Burson-Marsteller - Hormel Foods Corporate Reputation Program
  • Medco Health Solutions/Coyne Public Relations - A Prescription for Change: Communicating the Safety Platform
  • The National Shooting Sports Foundation
  • Peppercom - Solazyme's green diesel conquers COP15
  • Siemens Corporation/Weber Shandwick - Siemens: Answering the World's Toughest Questions
  • Weber Shandwick India - Shave India Movement 2009 (SIM)


Cause Related Marketing

  • American Urological Association Foundation/Zeno Group - Know Your Stats About Prostate Cancer
  • Dialogue- Diageo – Buchanan Forever
  • Hill and Knowlton – Text4baby Launch
  • Macy's/Make a Wish Foundation - 2009 "Believe" Campaign
  • Paine PR - Iams Home 4 the Holidays Continues Its Mission to Save the Lives of Homeless Pets
  • Pollo Tropical - Pollo Tropical Helping Handhelds Campaign  


Community Relations

  • Bayer CropScience – BackPack Program
  • Be The Match® with Padilla Speer Beardsley – Capturing Public Attention for a Critical Cause
  • Cone Inc. with Time Warner Cable - Time Warner Cable's Connect a Million Minds
  • Davies – How the Santa Barbara Garden Grows
  • Entergy Corp – We’ve Got the Power
  • Granite Construction Company/Missouri Department of Transportation - The New I-64 Reconstruction
  • RF | Binder – Banking on the Arts
  • Sears Holdings Corp – Sears Blue Appliance Crew: Cash for Appliances
  • Weber Shandwick for American Airlines– Answering the Call: American Airlines Provides Relief in Haiti

Crisis Management

  • Davies - Neverland On-sight Media Blitz and Branding Control
  • Neiman Group - The Deli Wars:Dietz & Watson Takes a Stand for Consumer Choice
  • Fleishman Hillard - Protecting a Trusted Brand During Labor Negotiations with Real-Time Conversation
  • General Motors and Weber Shandwick – GM Reinvention
  • Levick Strategic Communications - Heartland Payment Systems, Inc.
  • Weber Shandwick - Royal Caribbean's Return to Haiti
  • Weber Shandwick/Powell Tate & The National Pork Board - Protecting Pork Sales During H1N1



  • Blue Cross & Blue Shield of Rhode Island - Aquidneck PCMH Op-Ed 2010
  • Kaiser Permanente Northern California - Talking health care and the bottom line with business decision-makers


Employee Relations

  • American Express - Communication is the New Community for American Express Human Resources
  • Booz Allen Hamilton Inc - 2010-2015 IM/IT Strategic Plan and Campaign
  • IHG Friends and Family Americas video launch
  • ITT Corporation - ITT's Employee-Based Approach to Lean Six Sigma
  • Latham & Watkins - "Employee Engagement: Audio/Visual Blast!"
  • Lockheed Martin - Cheers to Peers: The Power of Recognition
  • Portugal Telecom S.A. – eConsigo


Event Marketing

  • CEA – International Conference
  • Communications Strategies, Inc. - Plan B One-Step Spring Break Guerilla Marketing SPT
  • First Degree, on behalf of WomenHeart - Cheerios Circle of Helping Hearts Tour
  • SPT Networks Central Europe - Lost : The Exhibition
  • Phoenix-Mesa Gateway Airport Authority - Fergie and Feller Field Dedication
  • US Army/Weber Shandwick – US Army All American Bowl


External Publication

  • American Institute of CPAs - CPA Letter Daily
  • Central Piedmont Community College - Viewbook
  • Department of Medicine of Mount Sinai School of Medicine - The People Behind the Medicine
  • General Electric Company - Resetting Responsibilities
  • Greater Philadelphia Tourism Marketing Corp - Official Philadelphia Brag Book
  • NYU Langone Medical Center - NYU Physician
  • Office of the Comptroller of the Currency - OCC and OTS Mortgage Metrics
  • Thomson Reuters - 2009 Annual Report - Knowledge to Act


Financial/Investor Relations

  • CCG Investor Relations Strategic Communications - Yongye International- A Formula for Growth
  • The Coca-Cola Company/Methodologie Inc - The Coca-Cola Company Annual Report
  • Emerisque/MWW Group - The War of Whisper Campaign: Building Momentum for an Unknown Bidder
  • FD - No Brakes for Monro Muffler!
  • Novartis AG/Ruder Finn - Restoring Confidence and Driving Reputation in an Economic Crisis
  • Temasek Holdings (Private) Limited - Temasek Holdings engages with its diverse global stakeholders during the economic downturn
  • Weber Shandwick for American Airlines- Clearing the Skies: Building a Network and Finance Base for a Successful American Airlines Future


Global PR

  • APRA Porter Novelli - 100 years Independence of Bulgaria
  • The Coca Cola Company - Coca-Cola's Expedition 206: 365 Days, 206 Countries, 1 Mission
  • Intercontinental Hotels Group/Weber Shandwick - Holiday Inn: Changing the Overnight World
  • Norton from Symantec/Edelman - Black Market: Cybercrime Exposed 
  • Rotary International - End Polio Now
  • Saab Automobile AB - Securing an independent future for Saab Automobile
  • Weber Shandwick/Honeywell Aerospace - The Innovative Catalyst: Honeywell Globally Advances the Next Generation of Aerospace


Green PR

  • GolinHarris - The Launch of UL Environment, Inc.
  • Kaiser Permanente Eating Well in Season; Elevating Kaiser Permanente's Leadership in Sustainable Food
  • Loyola University Chicago - Loyola Creates Sustainability Campus and Community
  • MWW Group Green: Making it Easy to be Green
  • Office Depot - Grow Greener PR Campaign
  • Pulse Communications - Taking a sip towards a more sustainable tea industry - launching Lipton Tea from Rainforest Alliance Certified farms
  • Qorvis Communications - Sustainability in Communications
  • Sprint with Stanton Communications, Inc. and Samsung Telecommunications America with MWW Group - Sprint and Samsung Make it Easy to be Green
  • US Postal Service Blue to Green PR
  • WWF's Earth Hour 2010 - Uniting the Country Around a Symbol


Internal Publication

  • Amerigroup's Real Solutions Report Companywide Newsletter
  • Booz Allen Hamilton Inc. - Monthly OCIO Report - Electronic (MORE)
  • Diageo – Our Passion
  • ITT Defense & Information Solutions - SystemsNews: Internal Communications for the Home Front and the Battlefield
  • Oriental Trading - "The Flock Squawk" Employee Newsletter
  • Smithsonian Institution – e-Torch Conversion
  • Smurfit-Stone Container Corp. - Connections Employee Newsletter


Marketing Communications

  • Brushfire Inc - The Jersey Shore Store
  • Hilton Hotels and Resorts with Covalent Logic - Hilton Brand Takes Off With Up in the Air Film Partnership
  • Roll International - Wonderful Pistachios: From FDA Recall to Unprecedented Sales in Eight Months


Media Event

  • CNN - The Unveiling: A press introduction to the new  
  • GolinHarris - Bringing New Life to an Old Steel Town: Launching Sands Casino Resort Bethlehem
  • GolinHarris - Wii Sports Resort Takes Over Times Square
  • Horn Group Inc. - RightNow Challenges an Industry, Ignites Media Support
  • O’Malley Hansen Communications - Sara Lee Captures the Hearts and Minds of America’s Moms
  • Shell Lubricants/Coyne Public Relations - Hitting the Jackpot with New Pennzoil Ultra Launch
  • Tucker & Associates – The Implosion of Texas Stadium
  • UPS - Decision Green Tech Forum: Greening Your Supply Chain


Media Relations

  • CNN - CNN app for the iPhone & iPod Touch
  • Coyne Public Relations – The POP Heard Round the World: Bubble Wrap’s 50th Birthday
  • Fleishma- Hillard - Skydeck Chicago at Willis Tower Dares Visitors to Stand Out on the Ledge
  • GolinHarris - Wii Sports Resort Launch Campaign
  • Hunter Public Relations  – Monopoly U.S. National Championship Event
  • IFC - Monty Python: Almost the Truth (The Lawyer’s Cut)
  • Intercontinental Hotels Group /Weber Shandwick - Holiday Inn – Changing the Overnight World       
  • Lane Bryant - Lane Bryant Inside Curve
  • Tucker & Associates– Irving Gondola Scouting Expeditions
  • Widmeyer Communications on behalf of the Brain Injury Research Institute– “Taking the Head Out of the Game: Addressing Concussions in the NFL


Multicultural Campaign

  • Bristol-Myers Squibb/Ruder Finn Inc - Raising Awareness of Chronic Hepatitis B Among Asian Americans
  • Pacific Gas And Electric Company – 2009 PG&E Care Program
  • Sears Holdings Corp/Flowers Communications Group – Kmart National Layaway Week
  • Time Warner Cable Partner: Univision Agencies: Edelman and Castells & Asociados – Lo Mejor On Demand Launch
  • Transitions Optical Inc/Euro RSCG Worldwide PR - Maintaining Leadership in Meeting the Eye Health Needs of Culturally Diverse Groups
  • Weber Shandwick/Honeywell International - Honeywell-Nobel Laureate Lecture Series - Inspiring the Next Generation of Scientists Today
  • Western Union/Bromley Communications –  Si! Western Union Helps Make Dreams Come True


On a Shoestring Campaign

  • Adfero Group - SNM Annual Meeting Press Conference
  • American Airlines - “Black History in Aviation”
  • GolinHarris - McDonald's Richmond Commuter Program - McCafé Frappé Launch
  • Jumpstart - “Jumpstart’s Read for the Record 2009”
  • Marketing 24/7, Inc. - “Business Makeover Birmingham”
  • Molina Healthcare Inc - Yo-Yo Break the Record. Break the Cycle
  • Southwest Airlines – WOW! Sale


Online Communications

  • Group – Turning's "Spot a Mom" into a Social Media Movement
  • Covalent Logic - Hilton Global Media Center
  • Fort Worth Opera Online
  • Maxwell PR - Yogi Well-Wishes
  • National Geographic Channel – Expedition Week
  • PepsiCo/Weber Shandwick - PepsiCo SXSW Site
  • Royal Caribbean/Weber Shandwick –  Online Oasis



  • - 2009 Thanksgiving Webcast
  • Areva / RF│Binder Partners - Recycle It A Discussion on Nuclear Fuel Recycling
  • Lion Brand Yarn - YarnCraft
  • Smithsonian Institution - Smithsonian Behind the Scenes: First Ladies Collection
  • Wines of Chile USA/RF│Binder Partners – Chilean Wine goes Virtual: Connecting Bloggers Through Innovative Online Tasting


Press Release

  • Berman and Company – MADD about the Beer Summit
  • Graham & Associates – Centor Architectural: S1E Eco-Screen
  • Greater Philadelphia Tourism Marketing Corp– It's Always Sunny in Philadelphia Itinerary
  • Rasky Baerlein Strategic Communications - Citizens' Greensense Earth Day Release
  • UPS - UPS Circle of Honor


Pro Bono Campaign

  • Arizona State University/ KAAJE Communications - Phoenix Zoo’s Komodo Dragon Exhibit
  • Blaze Public Relations – Walk with Sally Rocks Annual Fundraiser
  • Cramer-Krasselt - Running Digital Race with ACS
  • The Marcus Group, Inc. – Restoring Gilda's Club NNJ Campaign
  • Peppercom - Bringing Awareness to Iraq & Afghanistan Veterans of America


Product Launch

  • APRA Porter Novelli - Nescafe Dolce Gusto Launch in Bulgaria
  • Howorth an Ogilvy PR Company - Microsoft Australia - Windows 7 Launch: 'Windows 7 Was My Idea'
  • Intel Corporation Global Communications Group and Ogilvy Public Relations - Intel Unveils Faster, Smarter Processors
  • Red PR - CND Shellac Attack
  • Royal Caribbean/Weber Shandwick - “Launching Oasis of the Seas”
  • Time Warner Cable Partner: Univision Agencies: Edelman and Castells & Asociados – Lo Mejor On Demand Launch
  • Unilever/Breyers/GolinHarris - Breyers Smooth & Dreamy Webisodes
  • Xplor Riviera Maya - “PR Launching Campaign for new park Xplor”


Public Affairs

  • Adfero Group - Too Big To Fail/Single Bank Regulator
  • AFSCME - Make America Happen campaign for health care reform
  • Berman and Company – Defeat the Debt
  • DePaul University “DePaul University’s Campaign to Restore Funding for the State of Illinois’ Monetary Award Program”
  • Partner of Promotion - “E-business?  Poland Can Do It!”
  • TSG Consulting -  “Mental Health Crisis Campaign”



  • Centers for Disease Control & Prevention/Ogilvy Public Relations Worldwide - Screen for Life: Harnessing the Power of Storytelling
  • Legacy/Ad Council/YouCast - Become an EX®: National Quit Smoking Campaign
  • One - "Coming Together as ONE"
  • Paine PR - Iams Home 4 the Holidays Continues Its Mission to Save the Lives of Homeless Pets 
  • Strauss Radio Strategies Inc. - Purdue Pharma & USCM "Prescription Drug Abuse" Radio PSA
  • Susan Davis International - Employer Support of the Guard and Reserve



  • American Society of Nephrology - Re-branding ASN
  • Bhava Communications – Extreme Makeover: Overland Storage Edition
  • Henson Consulting Inc. - The Green Nut: Re-branding of Pistachios, The Only Green Nut
  • Kimberly Clark/Marina Maher Communications Inc. - Poise and Whoopi Goldberg Destigmatize Taboo Health Condition
  • Makovksy & Co - New Life for An Aging Brand: Relaunch of W. P. Stewart & Company
  • Palisades Insurance/ MWW – "Drive with a Smile" Palisades Highway Art Gallery
  • Shell Lubricants/Coyne Public Relations – The Revitalization of Quaker State
  • WXXI Public Broadcasting - Go Public


Research and Measurement

  • American Lung Association and Porter Novelli - Quitter in You Campaign
  • America's Natural Gas Alliance/Hill & Knowlton - Growing Demand for Natural Gas Through Strategic Research
  • Association of American Railroads/Ogilvy Public Relations  Worldwide – Freight Rail Works
  • The Coca-Cola Company/FD - A Growing Curve of Refresment: The Coca-Cola Company's Roadmap for Winning
  • General Electric – PR Insight for Marketing Innovation through Research, Data Visualization, and Impact Analysis
  • Kaiser Permanente – Message Pull-Through
  • Northwestern Mutual/Gagen MacDonald - Making the Case: Measuring the Value of Employee Engagement at Northwestern Mutual


Satellite Media Tours

  • Burson Marsteller - The New $100 Note: Global Public Education Program
  • The Goodyear Tire & Rubber Company/Coyne Public Relations – Goodyear 'Get There" Awards
  • Synaptic Digital and the FDA – Peanut Butter Recall
  • The American Institute of Certified Public Accountants  - AICPA: April 2010 Financial Literacy Month


Social Media Campaign

  • BSM Media - Zhu Zhu Pets/BSM Media Launch Campaign
  • Chamberlain Healthcare Public Relations - Making Sense of Diabetes
  • GolinHarris - Butterfinger FUNterns : Ultimate Summer Gig!
  • Miller Meiers - H&R Block Get it Right Social Community
  • O'Malley Hansen Communications  - Sharing the Mama Sagas
  • Volkswagen of America/MWW Group - VW GTI Becomes the World's First Car Lauched Exclusively on a Mobile Device
  • Weight Watchers/MS & L Worldwide - Lose-A-Palooza Social Media Action Day for Weight Watchers



  • General Electric - Jeff Immelt's Renewing American Leadership Speech at West Point
  • Hormel Foods/Burson Marsteller - Hormel Foods Speech:"Driving Innovation that Delivers Today and Tomorrow"
  • National Association for Multi-ethnicity in Communications ELDP - Graduation Speech


Video Program

  • Continuum Health Partners - "In My Back Yard: Dispelling Myths About Methadone Treatment"
  • Conva Tec Inc. - Great Comebacks Celebrating 25 Years
  • Discovery Channel – Discovery Channel's LIFE Video Press Kit
  • Intel Corporation Global Communications Group and Burson-Marsteller Public Relations - Get Smarter with Intel
  • The National Shooting Sports Foundation - State of the Industry
  • O’Malley Hansen Communications – Sharing the Mama Sagas


Website Marketing

  • Cargill/Carmichael Lynch Spong – "Salt 101" Spices Up Diamond Crystal Salt
  • Cognito – Raising Awareness on Derivatives Regulation - Microsite 
  • Miller Meiers – H&R Block Get It Right Social Community (
  • Porter Novelli - Time to Talk CARDIO
  • Blue Cross Blue Shield - What' 
  • Virilion – Every Mother Counts
  • Weber Shandwick – CKE: Kim Kardashian Behind the Scenes Video


WOW Award

  • The Coca-Cola Company – Coca-Cola Expedition 206: 365 Days, 206 Countries, 1 Mission
  • MWW Group – VW GTI Becomes the World’s First Car Launched Exclusively on a Mobile Device
  • Song Pitch for David Pogue (Virginia Tech)
  • Southwest Airlines Company – The Southwest Porch at Bryant Park
  • Weber Shandwick – Liberating Entertainment in a new Dimension: Introducing the Samsung 3D LED TV
  • VW GTI Becomes the World’s First Car Launched exclusively on a Mobile Device (MWW Group).


Firm of the Year (Large)

  • Edelman
  • Golin Harris
  • Ketchum
  • Ogilvy
  • Ruder Finn


Firm of the Year (Midsize)

  • Carmichael
  • Makovsky
  • MWW
  • Peppercom
  • Qorvis


Firm of the Year (Small)

  • Adfero Group
  • Alpaytac
  • Conroy Martinez
  • Henson Consulting
  • Lambert, Edwards & Associates
  • Linhart
  • Merritt Group
  • Schnake Turnbo Frank
  • Warschawski


Hall of Fame Inductees

  • Southwest Airlines Blog - Nuts About Southwest - Consistently Nutty Journal
  • American Heart Association / Edelman  - Go Red for Women 2009 Our Hearts. Our Choice.
  • Weber Shandwick/Honeywell - Honeywell Hometown Solutions


Top Places to Work in PR - Winners

  • Adfero Group
  • BAE Systems
  • Dixon Schwabl
  • Erwin-Penland Public Relations 
  • Georgia Tech Research Institute
  • Hunter Public Relations
  • Kaiser Permanente
  • Ogilvy PR Worldwide
  • Ketchum     
  • MWW Group
  • The Morris + King Company
  • Property Casualty Insurers Association
  • R & J Public Relations
  • Southwest Airlines
  • Vail Resorts
  • The Walt Disney  Company
  • Wells Fargo & Company

The luncheon and summit will be filled with excitement from the award winners, great food, industry experts and entertainment; all while you network with top corporate, nonprofit and agency professionals.

Register Now!

Contact Elizabeth Brown at [email protected].