Join PR News for the Platinum PR Awards & Top Places to Work in PR Luncheon on October 5, 2010, from Noon - 2 p.m., as we salute the winners and honorable mentions of our annual “best in PR” program. This must-attend industry event will honor the top PR campaigns of the year, the smartest communications initiatives and the people behind them, along with the The Top Places to Work in PR.

Guest Presenters:

Lynn Appelbaum, APR, Associate Professor, Media & Communication Arts, The City College of New York

John Doorley, Academic Director and Clinical Assistant Professor, Public Relations and Corporate Communication, NYU

The coveted Platinum PR Awards set the industry benchmark for excellence across all areas of PR. Celebrate the industry's best - those who took chances, made tremendous strides and understand the power of public relations.

Following the luncheon, on October 6, is the PR News Digital PR Next Practices Summit. This one-day conference offers new ideas and strategies on how to optimize the digital platform to advance your PR efforts.

Join PR News for both must-attend PR events! Space is limited, so register yourself and your team today!

Awards Luncheon Registration:
October 5

Per Person	$375.00
Table of 10	$4,000.00

REGISTER NOW

Awards Luncheon Package +
Digital PR Summit:
October 5 & 6

Per Person	$1,170.00
Group (2 or more) per person	$1,120.00

REGISTER NOW

Sponsored By:

LOCATION:
Grand Hyatt New York City
Ballroom C
Park Avenue at Grand Central
New York, NY 10017
Get Directions/Additional Hotel Options (2 blocks from Grand Hyatt)

Questions?
Contact Elizabeth Brown at [email protected]; 301-354-1610.

Top Places to Work in PR

PR News Platinum Awards Finalists

Anniversary Campaign

Andrea Clark & Associates - Academy of the Sacred Heart: A Golden Celebration
Cone Inc. - Jockey International Inc. Celebrates 75th Anniversary of the Brief
Flowers Communications Group - MillerCoors Urban Entrepreneurs Series 10th Anniversary
Hasbro/Coyne Public Relations - Candy Land’s Sweet 60th Birthday Celebration
IFC - Monty Python: Almost the Truth (The Lawyer’s Cut)
Sealed Air Corporation/Coyne Public Relations - The Pop Heard Round the World: Bubblewrap's 50th Birthday
Sesame Workshop - Sesame Street's 40th Anniversary

Annual Report

Aetna - Aetna Annual Report "Creating Value, Shaping the Future"
Mount Sinai Department of Medicine/Think So Creative - The People Behind the Medicine
PepsiCo - Performance with Purpose: The Promise of PepsiCo
Temasek Holdings (Private) Limited - Temasek Review 2009 "Shaping our Journey"

Blog

Berman and Company - Humanewatch.org
The Coca-Cola Company - Coca-Cola Conversations Blog
Lion Brand Yarn - Lion Brand Notebook
Scholastic Corporation - On Our Minds @ Scholastic
Turkey Hill Dairy/Pavone - Ice Cream
US Army with Weber Shandwick - Army Strong Stories Soldier Blog
USANA Health Sciences – What’s Up, USANA?

Branding

Cardinal Health - Launching the "New" Cardinal Health
The Fore Good Group - Duracell South Africa, the Power to Break World Records
Hormel Foods/Burson-Marsteller - Hormel Foods Corporate Reputation Program
Medco Health Solutions/Coyne Public Relations - A Prescription for Change: Communicating the Safety Platform
The National Shooting Sports Foundation
Peppercom - Solazyme's green diesel conquers COP15
Siemens Corporation/Weber Shandwick - Siemens: Answering the World's Toughest Questions
Weber Shandwick India - Shave India Movement 2009 (SIM)

Cause Related Marketing

American Urological Association Foundation/Zeno Group - Know Your Stats About Prostate Cancer
Dialogue- Diageo – Buchanan Forever
Hill and Knowlton – Text4baby Launch
Macy's/Make a Wish Foundation - 2009 "Believe" Campaign
Paine PR - Iams Home 4 the Holidays Continues Its Mission to Save the Lives of Homeless Pets
Pollo Tropical - Pollo Tropical Helping Handhelds Campaign

Community Relations

Bayer CropScience – BackPack Program
Be The Match^® with Padilla Speer Beardsley – Capturing Public Attention for a Critical Cause
Cone Inc. with Time Warner Cable - Time Warner Cable's Connect a Million Minds
Davies – How the Santa Barbara Garden Grows
Entergy Corp – We’ve Got the Power
Granite Construction Company/Missouri Department of Transportation - The New I-64 Reconstruction
RF | Binder – Banking on the Arts
Sears Holdings Corp – Sears Blue Appliance Crew: Cash for Appliances
Weber Shandwick for American Airlines– Answering the Call: American Airlines Provides Relief in Haiti

Crisis Management

Davies - Neverland On-sight Media Blitz and Branding Control
Neiman Group - The Deli Wars:Dietz & Watson Takes a Stand for Consumer Choice
Fleishman Hillard - Protecting a Trusted Brand During Labor Negotiations with Real-Time Conversation
General Motors and Weber Shandwick – GM Reinvention
Levick Strategic Communications - Heartland Payment Systems, Inc.
Weber Shandwick - Royal Caribbean's Return to Haiti
Weber Shandwick/Powell Tate & The National Pork Board - Protecting Pork Sales During H1N1

Editorial/Op-Ed

Blue Cross & Blue Shield of Rhode Island - Aquidneck PCMH Op-Ed 2010
Kaiser Permanente Northern California - Talking health care and the bottom line with business decision-makers

Employee Relations

American Express - Communication is the New Community for American Express Human Resources
Booz Allen Hamilton Inc - 2010-2015 IM/IT Strategic Plan and Campaign
IHG Friends and Family Americas video launch
ITT Corporation - ITT's Employee-Based Approach to Lean Six Sigma
Latham & Watkins - "Employee Engagement: Audio/Visual Blast!"
Lockheed Martin - Cheers to Peers: The Power of Recognition
Portugal Telecom S.A. – eConsigo

Event Marketing

CEA – International Conference
Communications Strategies, Inc. - Plan B One-Step Spring Break Guerilla Marketing SPT
First Degree, on behalf of WomenHeart - Cheerios Circle of Helping Hearts Tour
SPT Networks Central Europe - Lost : The Exhibition
Phoenix-Mesa Gateway Airport Authority - Fergie and Feller Field Dedication
US Army/Weber Shandwick – US Army All American Bowl

External Publication

American Institute of CPAs - CPA Letter Daily
Central Piedmont Community College - Viewbook
Department of Medicine of Mount Sinai School of Medicine - The People Behind the Medicine
General Electric Company - Resetting Responsibilities
Greater Philadelphia Tourism Marketing Corp - Official Philadelphia Brag Book
NYU Langone Medical Center - NYU Physician
Office of the Comptroller of the Currency - OCC and OTS Mortgage Metrics
Thomson Reuters - 2009 Annual Report - Knowledge to Act

Financial/Investor Relations

CCG Investor Relations Strategic Communications - Yongye International- A Formula for Growth
The Coca-Cola Company/Methodologie Inc - The Coca-Cola Company Annual Report
Emerisque/MWW Group - The War of Whisper Campaign: Building Momentum for an Unknown Bidder
FD - No Brakes for Monro Muffler!
Novartis AG/Ruder Finn - Restoring Confidence and Driving Reputation in an Economic Crisis
Temasek Holdings (Private) Limited - Temasek Holdings engages with its diverse global stakeholders during the economic downturn
Weber Shandwick for American Airlines- Clearing the Skies: Building a Network and Finance Base for a Successful American Airlines Future

Global PR

APRA Porter Novelli - 100 years Independence of Bulgaria
The Coca Cola Company - Coca-Cola's Expedition 206: 365 Days, 206 Countries, 1 Mission
Intercontinental Hotels Group/Weber Shandwick - Holiday Inn: Changing the Overnight World
Norton from Symantec/Edelman - Black Market: Cybercrime Exposed
Rotary International - End Polio Now
Saab Automobile AB - Securing an independent future for Saab Automobile
Weber Shandwick/Honeywell Aerospace - The Innovative Catalyst: Honeywell Globally Advances the Next Generation of Aerospace

Green PR

GolinHarris - The Launch of UL Environment, Inc.
Kaiser Permanente Eating Well in Season; Elevating Kaiser Permanente's Leadership in Sustainable Food
Loyola University Chicago - Loyola Creates Sustainability Campus and Community
MWW Group Green: Making it Easy to be Green
Office Depot - Grow Greener PR Campaign
Pulse Communications - Taking a sip towards a more sustainable tea industry - launching Lipton Tea from Rainforest Alliance Certified farms
Qorvis Communications - Sustainability in Communications
Sprint with Stanton Communications, Inc. and Samsung Telecommunications America with MWW Group - Sprint and Samsung Make it Easy to be Green
US Postal Service Blue to Green PR
WWF's Earth Hour 2010 - Uniting the Country Around a Symbol

Internal Publication

Amerigroup's Real Solutions Report Companywide Newsletter
Booz Allen Hamilton Inc. - Monthly OCIO Report - Electronic (MORE)
Diageo – Our Passion
ITT Defense & Information Solutions - SystemsNews: Internal Communications for the Home Front and the Battlefield
Oriental Trading - "The Flock Squawk" Employee Newsletter
Smithsonian Institution – e-Torch Conversion
Smurfit-Stone Container Corp. - Connections Employee Newsletter

Marketing Communications

Brushfire Inc - The Jersey Shore Store
Hilton Hotels and Resorts with Covalent Logic - Hilton Brand Takes Off With Up in the Air Film Partnership
Roll International - Wonderful Pistachios: From FDA Recall to Unprecedented Sales in Eight Months

Media Event

CNN - The Unveiling: A press introduction to the new CNN.com
GolinHarris - Bringing New Life to an Old Steel Town: Launching Sands Casino Resort Bethlehem
GolinHarris - Wii Sports Resort Takes Over Times Square
Horn Group Inc. - RightNow Challenges an Industry, Ignites Media Support
O’Malley Hansen Communications - Sara Lee Captures the Hearts and Minds of America’s Moms
Shell Lubricants/Coyne Public Relations - Hitting the Jackpot with New Pennzoil Ultra Launch
Tucker & Associates – The Implosion of Texas Stadium
UPS - Decision Green Tech Forum: Greening Your Supply Chain

Media Relations

CNN - CNN app for the iPhone & iPod Touch
Coyne Public Relations – The POP Heard Round the World: Bubble Wrap’s 50th Birthday
Fleishma- Hillard - Skydeck Chicago at Willis Tower Dares Visitors to Stand Out on the Ledge
GolinHarris - Wii Sports Resort Launch Campaign
Hunter Public Relations – Monopoly U.S. National Championship Event
IFC - Monty Python: Almost the Truth (The Lawyer’s Cut)
Intercontinental Hotels Group /Weber Shandwick - Holiday Inn – Changing the Overnight World
Lane Bryant - Lane Bryant Inside Curve
Tucker & Associates– Irving Gondola Scouting Expeditions
Widmeyer Communications on behalf of the Brain Injury Research Institute– “Taking the Head Out of the Game: Addressing Concussions in the NFL

Multicultural Campaign

Bristol-Myers Squibb/Ruder Finn Inc - Raising Awareness of Chronic Hepatitis B Among Asian Americans
Pacific Gas And Electric Company – 2009 PG&E Care Program
Sears Holdings Corp/Flowers Communications Group – Kmart National Layaway Week
Time Warner Cable Partner: Univision Agencies: Edelman and Castells & Asociados – Lo Mejor On Demand Launch
Transitions Optical Inc/Euro RSCG Worldwide PR - Maintaining Leadership in Meeting the Eye Health Needs of Culturally Diverse Groups
Weber Shandwick/Honeywell International - Honeywell-Nobel Laureate Lecture Series - Inspiring the Next Generation of Scientists Today
Western Union/Bromley Communications – Si! Western Union Helps Make Dreams Come True

On a Shoestring Campaign

Adfero Group - SNM Annual Meeting Press Conference
American Airlines - “Black History in Aviation”
GolinHarris - McDonald's Richmond Commuter Program - McCafé Frappé Launch
Jumpstart - “Jumpstart’s Read for the Record 2009”
Marketing 24/7, Inc. - “Business Makeover Birmingham”
Molina Healthcare Inc - Yo-Yo Break the Record. Break the Cycle
Southwest Airlines – WOW! Sale

Online Communications

1800flowers.com/MWW Group – Turning 1-800-Flowers.com's "Spot a Mom" into a Social Media Movement
Covalent Logic - Hilton Global Media Center
Fort Worth Opera Online
Maxwell PR - Yogi Well-Wishes
National Geographic Channel – Expedition Week
PepsiCo/Weber Shandwick - PepsiCo SXSW Site
Royal Caribbean/Weber Shandwick – Online Oasis

Podcast/Videocast

Allrecipes.com - 2009 Thanksgiving Webcast
Areva / RF│Binder Partners - Recycle It A Discussion on Nuclear Fuel Recycling
Lion Brand Yarn - YarnCraft
Smithsonian Institution - Smithsonian Behind the Scenes: First Ladies Collection
Wines of Chile USA/RF│Binder Partners – Chilean Wine goes Virtual: Connecting Bloggers Through Innovative Online Tasting

Press Release

Berman and Company – MADD about the Beer Summit
Graham & Associates – Centor Architectural: S1E Eco-Screen
Greater Philadelphia Tourism Marketing Corp– It's Always Sunny in Philadelphia Itinerary
Rasky Baerlein Strategic Communications - Citizens' Greensense Earth Day Release
UPS - UPS Circle of Honor

Pro Bono Campaign

Arizona State University/ KAAJE Communications - Phoenix Zoo’s Komodo Dragon Exhibit
Blaze Public Relations – Walk with Sally Rocks Annual Fundraiser
Cramer-Krasselt - Running Digital Race with ACS
The Marcus Group, Inc. – Restoring Gilda's Club NNJ Campaign
Peppercom - Bringing Awareness to Iraq & Afghanistan Veterans of America

Product Launch

APRA Porter Novelli - Nescafe Dolce Gusto Launch in Bulgaria
Howorth an Ogilvy PR Company - Microsoft Australia - Windows 7 Launch: 'Windows 7 Was My Idea'
Intel Corporation Global Communications Group and Ogilvy Public Relations - Intel Unveils Faster, Smarter Processors
Red PR - CND Shellac Attack
Royal Caribbean/Weber Shandwick - “Launching Oasis of the Seas”
Time Warner Cable Partner: Univision Agencies: Edelman and Castells & Asociados – Lo Mejor On Demand Launch
Unilever/Breyers/GolinHarris - Breyers Smooth & Dreamy Webisodes
Xplor Riviera Maya - “PR Launching Campaign for new park Xplor”

Public Affairs

Adfero Group - Too Big To Fail/Single Bank Regulator
AFSCME - Make America Happen campaign for health care reform
Berman and Company – Defeat the Debt
DePaul University “DePaul University’s Campaign to Restore Funding for the State of Illinois’ Monetary Award Program”
Partner of Promotion - “E-business? Poland Can Do It!”
TSG Consulting - “Mental Health Crisis Campaign”

PSA

Centers for Disease Control & Prevention/Ogilvy Public Relations Worldwide - Screen for Life: Harnessing the Power of Storytelling
Legacy/Ad Council/YouCast - Become an EX®: National Quit Smoking Campaign
One - "Coming Together as ONE"
Paine PR - Iams Home 4 the Holidays Continues Its Mission to Save the Lives of Homeless Pets
Strauss Radio Strategies Inc. - Purdue Pharma & USCM "Prescription Drug Abuse" Radio PSA
Susan Davis International - Employer Support of the Guard and Reserve

Re-branding/Re-positioning

American Society of Nephrology - Re-branding ASN
Bhava Communications – Extreme Makeover: Overland Storage Edition
Henson Consulting Inc. - The Green Nut: Re-branding of Pistachios, The Only Green Nut
Kimberly Clark/Marina Maher Communications Inc. - Poise and Whoopi Goldberg Destigmatize Taboo Health Condition
Makovksy & Co - New Life for An Aging Brand: Relaunch of W. P. Stewart & Company
Palisades Insurance/ MWW – "Drive with a Smile" Palisades Highway Art Gallery
Shell Lubricants/Coyne Public Relations – The Revitalization of Quaker State
WXXI Public Broadcasting - Go Public

Research and Measurement

American Lung Association and Porter Novelli - Quitter in You Campaign
America's Natural Gas Alliance/Hill & Knowlton - Growing Demand for Natural Gas Through Strategic Research
Association of American Railroads/Ogilvy Public Relations Worldwide – Freight Rail Works
The Coca-Cola Company/FD - A Growing Curve of Refresment: The Coca-Cola Company's Roadmap for Winning
General Electric – PR Insight for Marketing Innovation through Research, Data Visualization, and Impact Analysis
Kaiser Permanente – Message Pull-Through
Northwestern Mutual/Gagen MacDonald - Making the Case: Measuring the Value of Employee Engagement at Northwestern Mutual

Satellite Media Tours

Burson Marsteller - The New $100 Note: Global Public Education Program
The Goodyear Tire & Rubber Company/Coyne Public Relations – Goodyear 'Get There" Awards
Synaptic Digital and the FDA – Peanut Butter Recall
The American Institute of Certified Public Accountants - AICPA: April 2010 Financial Literacy Month

Social Media Campaign

BSM Media - Zhu Zhu Pets/BSM Media Launch Campaign
Chamberlain Healthcare Public Relations - Making Sense of Diabetes
GolinHarris - Butterfinger FUNterns : Ultimate Summer Gig!
Miller Meiers - H&R Block Get it Right Social Community
O'Malley Hansen Communications - Sharing the Mama Sagas
Volkswagen of America/MWW Group - VW GTI Becomes the World's First Car Lauched Exclusively on a Mobile Device
Weight Watchers/MS & L Worldwide - Lose-A-Palooza Social Media Action Day for Weight Watchers

Speeches

General Electric - Jeff Immelt's Renewing American Leadership Speech at West Point
Hormel Foods/Burson Marsteller - Hormel Foods Speech:"Driving Innovation that Delivers Today and Tomorrow"
National Association for Multi-ethnicity in Communications ELDP - Graduation Speech

Video Program

Continuum Health Partners - "In My Back Yard: Dispelling Myths About Methadone Treatment"
Conva Tec Inc. - Great Comebacks Celebrating 25 Years
Discovery Channel – Discovery Channel's LIFE Video Press Kit
Intel Corporation Global Communications Group and Burson-Marsteller Public Relations - Get Smarter with Intel
The National Shooting Sports Foundation - State of the Industry
O’Malley Hansen Communications – Sharing the Mama Sagas

Website Marketing

Cargill/Carmichael Lynch Spong – "Salt 101" Spices Up Diamond Crystal Salt
Cognito – Raising Awareness on Derivatives Regulation - Microsite
Miller Meiers – H&R Block Get It Right Social Community (getitright.hrblock.com)
Porter Novelli - Time to Talk CARDIO
Blue Cross Blue Shield - What'sTheRealCost.org
Virilion – Every Mother Counts
Weber Shandwick – CKE: Kim Kardashian Behind the Scenes Video

WOW Award

The Coca-Cola Company – Coca-Cola Expedition 206: 365 Days, 206 Countries, 1 Mission
MWW Group – VW GTI Becomes the World’s First Car Launched Exclusively on a Mobile Device
Song Pitch for David Pogue (Virginia Tech)
Southwest Airlines Company – The Southwest Porch at Bryant Park
Weber Shandwick – Liberating Entertainment in a new Dimension: Introducing the Samsung 3D LED TV
VW GTI Becomes the World’s First Car Launched exclusively on a Mobile Device (MWW Group).

Firm of the Year (Large)

Edelman
Golin Harris
Ketchum
Ogilvy
Ruder Finn

Firm of the Year (Midsize)

Carmichael
Makovsky
MWW
Peppercom
Qorvis

Firm of the Year (Small)

Adfero Group
Alpaytac
Conroy Martinez
Henson Consulting
Lambert, Edwards & Associates
Linhart
Merritt Group
Schnake Turnbo Frank
Warschawski

Hall of Fame Inductees

Southwest Airlines Blog - Nuts About Southwest - Consistently Nutty Journal
American Heart Association / Edelman - Go Red for Women 2009 Our Hearts. Our Choice.
Weber Shandwick/Honeywell - Honeywell Hometown Solutions