2016 Rising PR Stars: Meg Taylor, Digital Media and Communications Manager, Wine & Spirits Wholesalers of America

Meg Taylor brings to the Wine & Spirits Wholesalers of America (WSWA) a fresh, new and inspiring mix of digital and graphics experience coupled with solid social media and traditional media relations skills.

This combination has helped a small, two-person department expand its effectiveness, cut costs and grow new channels of communication with the savings, while providing better internal and external customer support.

Taylor has proposed—and successfully executed—projects as well as implemented and refined projects to which she was assigned. Her greatest success has come in taking the proven messages of the wine and spirits wholesale sector and communicating those outward using techniques, channels and campaigns that are only beginning to take root in a traditional trade association.

Taylor has created and deployed short segment photo/video productions and .gif animations to bolster social media communications, developing and executing the association’s first Facebook advertising campaign to a geo-targeted audience and bringing her expertise in in-house graphics conceptualization and production to support communications efforts overall.