2016 Rising PR Stars: Matt Hensler, Director of Integrated Marketing Communication, Blast Marketing & PR

Matt Hensler is an award-winning communications leader who has worked closely with notable brands like DISH Network, USA TODAY, Wells Fargo, Marriott and Chick-fil-A to maximize integrated marketing efforts.

Hensler uses creativity to strategically lay out plans for clients to stay ahead of the competition in today’s media landscape. As the director of integrated marketing communication at Blast Marketing & PR, he leads team members and clients to secure national, regional and local media hits. Hensler maintains relations with media professionals and hosts numerous media events, having secured 2.5 billion impressions to date in 2016. Hensler's entrepreneurial spirit allows him to utilize social media and blogger influencers to create unique influencer programs.

In 2012, 2013 and 2014, Hensler won the City of Chicago’s Online Marketing Award. Hensler has taught marketing classes for the Digital Professional Institute, Tribeca Flashpoint Academy and Industrial Council of Nearwest Chicago.

Since joining Blast Marketing & PR in mid-2015, Hensler has led Buona’s account, successfully increasing media attention from 2015 to 2016. So far in 2016, Buona has already doubled its media impressions from 2015 through Hensler's creative thinking and media connections.