2016 Rising PR Stars: Rebecca Dorfman, Director, Communications & Special Events, FUSION

​Rebecca Dorfman has been a proactive force in helping to raise visibility for FUSION with key audiences. Her ability to be a utility player has made her a rising star at the young media start-up.

Dorfman is passionate, creative, smart and quick on her feet, and has worked on PR campaigns for many of the FUSION's tentpole content initiatives, including the Emmy-nominated "Prison Kids" documentary and handling all media relations for FUSION’s “Brown and Black Forum” with the Democratic candidates for President, which generated international headlines.

Dorfman played a critical role in organizing the media center during FUSION’s forum just weeks before the critical Iowa caucuses. This event was a critical moment for FUSION as it helped introduce its editorial product to a new audience. It was attended by nearly 200 political reporters from top tier outlets including The Associated Press, Reuters, The New York Times, The Washington Post, Los Angeles Times, Wall Street Journal and many more. Major networks were also broadcasting from the venue (CNN, ABC News, NBC News, CBS News, Fox News). Dorfman's background in both events and PR was critical to the event's success. FUSION’s CEO Isaac Lee called the event a “defining moment” for the organization, noting press coverage as a major factor.