Kathryn Deardorff is an irreplaceable member of the communications team at VISIT Milwaukee. She actively researches other destination marketing organizations to gain inspiration for PR initiatives and is dedicated to building new relationships with peers and the media.
Deardorff is the first to recognize new travel trends, reading travel magazines and online news sources daily, and is always the first to volunteer to attend an industry or blogger conference as a representative of VISIT Milwaukee. Last year alone, she personally hosted 50 travel writers and planned and executed three familiarization trips to Milwaukee. This year, Deardorff has already hosted 20 writers and planned and executed two familiarization trips.
In addition, Deardorff supervises social media strategy, attends professional development classes and webinars, oversees Annual Report production and is actively involved with PRSA, MWTA and Milwaukee Ad Workers. This year, she has taken on additional responsibilities and secured three future PR travel conferences for VISIT Milwaukee, including WITS, MWTA and Beer Bloggers & Writers Conference.