Through its sustainability consulting practice Gibbs & Soell counsels organizations toward taking a strategic approach to corporate social responsibility with the twin goals of improving relationships with stakeholders and realizing greater business value from their sustainability efforts. Focusing on martial issues that represent a business’ unique connections to the environment and society, the firm helps clients define sustainability so it is meaningful to their business and connected to their brands.
Pioneering the movement for greener, cheaper homegrown fuel, Algenol Biofuels needed a way to generate discussion and get people excited for its algae-to-biofuels technology. With corn ethanol and food-to-fuel issues dominating biofuel discussions, Gibbs & Soell produced a provocative “Algae Sex Tape” that demanded attention. Hosted on a microsite and distributed to targeted media outlets, the unconventional tape created a buzz on social media and among key figures in leading publications, including the New York Times and Wall Street Journal, fostering an audience of engaged advocates for the client.