Stories by Tony Silber

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Lessons From The Dunkin’ Donuts Customer’s Racist Rant

June 13th, 2013 by

One of the bigger viral stories of the last two days was the foul-mouthed racist rant by a Dunkin’ Donuts customer in Fort Lauderdale, Florida, who filmed herself abusing the store’s employees and posted the video online. The coffee-shop chain has …

Tips From a Reporter on Great PR Writing

May 28th, 2013 by

We’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might be useful to reflect on what a journalist looks for in P…

On the Power of Optimism in PR Communications

May 10th, 2013 by

Earlier this week I noticed this tweet from Business Insider’s Henry Blodget: “RT ‪@SullyCNBC: I’ve interviewed many successful people over the years. Many began with nothing. ALL shared one trait—optimism.” Blodget, of course, was retw…