Stories by Ted Birkhahn

In a race to grow and meet investor demands, start-ups can’t afford to tread water while the economy sputters. But they’re also forced to cut costs and preserve capital to ensure they can live to fight another day. Here, our author outlines some cost-effective ways for start-ups to build their brands and businesses through a downturn.

The communications coming directly from the PGA Tour players after the announcement were just as damning to the brand and reputation of the sport as were the thoughts of any analyst or pundit discussing the ethics and economics of the situation.

When a draft leaked detailing the Supreme Court’s likely decision to overturn Roe v. Wade, it presented a conundrum for businesses. Should we speak out about this issue? If so, what should we say? What do our employees want? How will customers perceive this? Investors?

When cybercrime hits, you realize quickly it’s very different from almost any other crisis. It requires a tailored and measured approach to communicating with stakeholders. In the event of a cyberattack: Are you ready to comply with regulatory requirements? Do you have back-up channels so you can communicate with stakeholders? Do you have a back-up list of employee and stakeholder contacts? Are you ready to respond publicly without inciting threat actors to wreak more havoc on the brand?