Stories by Scott Van Camp


Cook’s Fall on Top CEO List Could Mean a New PR Recipe at Apple

March 18th, 2013 by

A concerted internal communications effort might be in order after CEO Tim Cook fell 18 places on Glassdoor’s annual “Highest Rated CEO” list.

Care to be Called a ‘Public Communications’ Pro? Give it Some Time

March 15th, 2013 by

Is the term “public relations” outdated and irrelevant? PR News readers recently voted on some alternative terms.

Cross-Promotion is Key to Pinterest Success

March 15th, 2013 by

Erica Campbell, director of social media at, talks to PR News about Pinterest success and the importance of cross-promotion.

Harvard: Be Smart and Respond to E-Mail Search Controversy

March 11th, 2013 by

Harvard has a communications crisis and a possible faculty revolt on its hands. On Sunday, faculty members at Harvard lashed out at the administration for secretly searching the e-mail accounts of 16 resident deans. The… Continued

Low Unemployment Rate Bodes Well for PR Job Seekers

March 8th, 2013 by

With the U.S. unemployment rate hitting 7.7%, the lowest mark since 2008, there’s never been a better time for PR pros to find jobs.

Amazon PR is Mum Following T-Shirt Outrage

March 6th, 2013 by

The online giant’s reaction to offensive T-shirts offered for sale on its U.K. site was surprisingly passive.

Dance Fever Results in Viral Hits, Some Misses and a Lesson or Two for PR

March 4th, 2013 by

While the Obama/Fallon “Mom Dancing” video a PR success story, the Harlem Shake caused problems for a couple of brands.

Fortune 500’s Twitter, Facebook Efforts Soar; Blogging? Not So Much

March 4th, 2013 by

The UMass Dartmouth Center for Marketing Research study found big increases in Twitter and Facebook outreach among the largest U.S. companies in 2012. Blogging, however, took a back seat.

To Combat ‘Facebook Fatigue,’ Give the Audience a Content Jolt

March 4th, 2013 by

In this Q&A, Christine de la Huerta of rbb Public Relations opines on social engagement strategies, the most effective social platforms, measurement and more.

Ousted Groupon CEO’s Farewell Note is a Prime PR Lesson

March 1st, 2013 by

Andrew Mason’s letter to the Groupon workforce is a prime example of transparent communications.