Stories by Samantha Wood

As United Way of Miami-Dade’s one-person social media team, Shairy Gonzalez has to be nimble enough to address different audiences from day to day or even moment to moment. She might attend a fundraising event with corporate movers and shakers in the morning, and later get her hands dirty at a volunteer site in the afternoon. Gonzalez, who will speak at the upcoming Digital and Marketing Show in Miami, October 17-19, shared some examples of how she engages vastly different audiences on social media.

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years—individuals who have been accelerating the expansion and growth of brand communication. One such game-changer is Elizabeth Sosnow, managing partner of Bliss Integrated Communication, who has spearheaded the firm’s transformation from a classic PR shop to a fully integrated marketing and communications agency.

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years—individuals who have been accelerating the expansion and growth of brand communication. One such game-changer is Kara Alaimo, a professor of public relations at Hofstra University, whose influential research into cross-cultural communications has led to some high-profile appointments, including serving as spokesperson for the U.S. Treasury Department and a post at the United Nations.

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years—individuals who have been accelerating the expansion and growth of brand communication. One such game-changer is Tahoma Guiry, chief marketing officer for the nonprofit K9s for Warriors, whose work has spanned a wide range of industries—including financial, retail, technology, pharmaceutical and health care—and earned her accolades at each stop.

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years—individuals who have been accelerating the expansion and growth of brand communication. One such game-changer is Bobbie Carlton, who in addition to leading Carlton PR & Marketing, created a program that transformed how new products are launched while also streamlining the way speaking engagements for women are secured.